Canadian Retailers Can’t Afford to Ignore Retail Analytics in Today’s Complex Business Scenario | Quantzig’s Analytics Experts Explain Why

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article- ‘Why Canadian Retailers Can’t Afford to Ignore Retail Analytics.’

Today advanced technologies such as AI, big data, and machine learning have moved from the peripheries to the center, fundamentally remodeling the retail landscape in Canada. This has not only expanded the toolset available for retailers to respond to drastic changes in the business environment but has given rise to a new category of analysis in the form of ‘retail analytics’. Quantzig’s retail analytics solutions employ sophisticated techniques and tools to gather, prepare, and analyze data to help retailers uncover deeper insights, craft predictions, and generate personalized recommendations.

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Being the most powerful tool available to retailers today ‘analytics’ enables businesses to use data-driven insights to make crucial business decisions. Talk to our analytics experts to learn more.

What is Retail Analytics?

Retail analytics is the process of gathering and analyzing analytical data on inventory levels, supply chain, consumer demand, and sales that are crucial for making marketing, and procurement decisions. The insights obtained from these datasets can be used for maintaining procurement levels and also for taking crucial marketing decisions.

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According to Quantzig’s advanced analytics experts, “Retail analytics has become one of the most powerful tools available to retailers and is being used to enable fact-based decision making and to manage their strategic, operational and financial performance, and enhance shareholder value.”

Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies.

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