Mobile monetisation firm IronSource has launched a new return on advertising spend (ROAS) Optimiser tool.
The solution aims to help user acquisition managers automatically bid on dynamic cost-per-install rates to hit their desired ROAS goal.
“There’s no difference between advertising in-app and advertising in traditional channels,” said IronSource COO Tal Shoham.
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“In both there are different qualities of users stemming from a variety of different factors, and advertisers must know how to bid according to those users.
“The first step involves correlating two different user behaviours – IAP and ad revenue. With that visibility, optimising a campaign that may reach 10s of thousands of different bids is impossible to do manually.
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“IronSource created the ROAS Optimiser to solve this challenge. And its immediate success is already apparent in the IronSource network, with the most successful titles using our ROAS Optimiser tool.”
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