Sonasoft Corp., a leader in AI and data engineering, announced the appointment of our new CFO, Mr. Rob Baumert.
Mr. Baumert will oversee the capital structure of the company, and internal financing required for customer projects, and be responsible for financial reporting, filings, and the potential uplisting of the company to a senior exchange.
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Rob Baumert brings to Sonasoft a wealth of experience, gained over the course of a varied and successful career in high-tech startups. Originally trained as a chemical engineer and naval officer, Rob holds a Bachelor of Engineering degree from the Royal Military College of Canada and a Master of Engineering degree from Queen’s University. Following a successful engineering career in the hydrogen fuel cell industry, where he rose to the position of Head of Test Engineering for XCellsis USA (a joint venture of Ford Motor Company, Daimler Chrysler and Ballard Power Systems), Rob pivoted to a business career, completing his MBA at the Melbourne Business School in Australia in 2004. Rob continued on to attend the Stanford University Graduate School of Business for the Emergent CFO Financial Leadership Program (2015).
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Along with two MBA classmates, he formed Grattan Group Capital (GGC Pty Ltd.), a niche investment firm focused on new media start-ups in Australia. GGC took seed stakes in a number of enterprises including Get Price Pty Ltd. (later sold to News Corp. Australia), Hiro Media, NCAH, mig33 and Redbubble. In 2010 Rob was recruited by the CEO of Redbubble to take on the role of CFO/COO in Melbourne. In 2011, Rob moved to San Francisco to establish the US branch of this global marketplace, with global responsibility for Finance, Supply Chain, Customer Support and Data Analytics. Over his tenure, Redbubble grew from $3M in revenues to over $150M and successfully IPO’d on the Australian market in the spring of 2016. Rob left Redbubble a year later to become the CFO of X-Company, a global talent as a service business, providing remote software development teams to large scale enterprises including Google, Beachbody, Fox and Riot Games.
Throughout his career, Rob has had a passion for growth and the development and nurturing of highly effective teams. He believes in the power of process and systems and has built a reputation for calm and deliberate execution in the face of rapid change and hyper-growth. He looks forward to bringing this passion to Sonasoft and driving the next chapter of its exciting growth story. When he doesn’t have his head in a spreadsheet, Rob is an avid hockey fan (Go Leafs!), and a lover of historical biographies.
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