Technology Comscore and Nexstar Reach Multi-Year Agreement for Linear and Cross-Platform Audience Measurement GlobeNewswire Jan 24, 2024 Comscore, Inc. announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. on cross-platform audience…
Technology KAZT Phoenix Selects Comscore for Local TV Measurement Currency AIT News Desk Dec 22, 2022 AZTV7, the only locally owned and operated broadcast station in the Phoenix market, and its family of channels, announced that it has signed an…
Native and Programmatic Advertising Yahoo and Comscore Partner to Bring Advanced Brand Protection, Contextual Solutions to CTV Campaigns AIT News Desk Aug 19, 2022 Advertisers using Yahoo DSP now have access to Comscore Activation for robust brand safety and brand suitability filters for optimal campaign…
Native and Programmatic Advertising Comscore Enables Holistic View of Online Consumer Engagement Through Launch of Total Digital… AIT News Desk Jun 15, 2022 Company aims to shift how the industry thinks about measurement – from a siloed, channel-specific perspective to a consumer perspective Comscore,…
Native and Programmatic Advertising Comscore and Tremor International Partner to Deliver Expanded Programmatic CTV Audience Engagement AIT News Desk Apr 8, 2022 Comscore's Predictive Audience solution will bring privacy-friendly and contextual audience curation to Tremor Video and Unruly campaigns Comscore, a…
Native and Programmatic Advertising Comscore and Standard Media Index Launch First Effective Cost-per-Thousand (eCPM) Metric for… AIT News Desk Mar 18, 2022 Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, is partnering with Standard Media Index, the authority…
Automation WideOrbit and Comscore Expand Partnership to Power Next Generation Automated TV Buying and Selling… AIT News Desk Mar 14, 2022 More than 65 agencies, brands and DSPs will have access to WideOrbit's Comscore TV-powered marketplace Comscore a trusted partner for planning,…
Analytics Comscore Announces Acquisition of Leading Social Media & Technology Provider Shareablee AIT News Desk Dec 18, 2021 Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced that it has acquired Shareablee, an…
Native and Programmatic Advertising Anzu and Comscore Announce Low Invalid Traffic Across Mobile In-Game Ad Campaigns AIT News Desk Dec 7, 2021 New findings show extremely low Invalid Traffic (IVT) among Anzu’s mobile inventory Nine months after Anzu, the world’s most advanced in-game…
Business Intelligence Comscore Expands Partnership With Eyeota To Deliver First-Of-Its-Kind Contextual Solution In The… AIT News Desk Nov 2, 2021 Eyeota, the leading data partner to global enterprises, announced it has expanded its existing partnership with Comscore a trusted partner for…