Technology DoubleVerify Takes Down First Large-Scale Ad Impression Fraud Scheme in Audio AIT News Desk Feb 2, 2023 DoubleVerify (DV), a leading software platform for digital media measurement, data and analytics, announced the discovery of “BeatSting,” the first…
Technology TikTok & DoubleVerify Expand Their Partnership to Provide Post-campaign Brand Safety and… AIT News Desk Nov 4, 2022 DV now provides transparency into brand alignment with user-generated videos on TikTok DoubleVerify (“DV”), a leading software platform for…
SaaS DoubleVerify Extends Media Quality Authentication to Netflix AIT News Desk Oct 15, 2022 Brands will benefit from DV’s industry-leading viewability and fraud verification across Netflix’s premium video streaming inventory…
Analytics DoubleVerify Launches New Attention Lab to Help Advertisers Maximize Campaign Performance AIT News Desk Oct 5, 2022 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced the launch of the new DV Attention Lab to help…
SaaS DoubleVerify to Provide Third-Party Measurement Tools to Best Buy and Its In-House Media Network,… AIT News Desk Oct 1, 2022 DoubleVerify , a leading software platform for digital media measurement, data and analytics, announced it is working with Best Buy Ads, the consumer…
IoTNews DoubleVerify Fraud Lab Report: CTV Fraudsters Impersonate Smart Refrigerators to Falsify CTV Traffic AIT News Desk Aug 24, 2022 The latest variant of LeoTerra is spoofing IoT devices such as smart refrigerators and smart watches. DoubleVerify a leading software platform for…
SaaS DoubleVerify Launches New Carbon Emissions Measurement Offering Powered by Scope3 AIT News Desk Jun 20, 2022 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced an exclusive partnership with Scope3, the…
Native and Programmatic Advertising DoubleVerify Earns MRC Accreditation for Independent Third-Party Viewability Reporting on YouTube AIT News Desk Apr 21, 2022 DV is first to earn this accreditation for YouTube video viewability via Google’s Ads Data Hub DoubleVerify (“DV”), a leading software platform for…
SaaS DoubleVerify Appoints Andrew Smith as SVP of Product for its Growing Publisher Business AIT News Desk Apr 18, 2022 20-year industry veteran to lead product and publisher strategy for the media measurement leader DoubleVerify (“DV”), a leading software platform…
Analytics DoubleVerify Exposes ‘ViperBot,’ a New Global Fraud Scheme Attempting to Defraud Advertisers of Over… AIT News Desk Mar 26, 2022 The two most popular channels for advertisers – connected TV and mobile – are affected, with fraudsters stripping measurement provider tags and…