GetSetUp: Crushing AI Scams with Cyber Security and Fraud Hub

Voice cloning scams and other forms of AI-driven fraud

Launching Cyber Safety and Fraud Hub with classes, articles, and resources that include a special series of classes, GetSetUp, a pioneering educational platform dedicated to active agers, has taken a giant leap forward in improving digital safety for older individuals. Voice cloning scams and other forms of AI-driven fraud targeting elderly and other vulnerable people have recently been on the rise, prompting this project. At a round table meeting at the White House, the National Security Council and other important stakeholders, including the leaders of the Federal Communications Commission and the Federal Trade Commission, asked GetSetUp to provide solutions to the pressing problem.

Cyber Safety and Fraud Hub

An all-encompassing educational program, the Cyber Safety and Fraud Hub equips seniors with the skills they need to properly traverse the intricacies of artificial intelligence and cyber security. This program is an example of GetSetUp’s dedication to helping seniors maintain a healthy lifestyle and thrive in the modern digital world. When it comes to starting and scaling this effort, GetSetUp stands apart thanks to our broad distribution network and deep wells of insights and data. Learning opportunities powered by our technology are accessible to millions of older persons in the US through platforms such as AOL, CenturyLink, more than 70 government websites, and 70 healthcare plans.

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By streamlining the creation of phishing messages, digital footprints that make one appear real while using a fake identity, and the ability to mimic another user’s actions to trick more people into giving over sensitive information, generative AI tools can speed up and complicate scams. In July, Mastercard revealed some of its initiatives to combat identity fraud, such as closely monitoring the flow of funds via customer accounts. The financial behemoth claimed it was using its own AI resources for the task. Equifax and Thomas Reuters have warned that the most vulnerable demographics, like the young and the old, are less likely to regularly check their credit reports, have easy access to this information online, or simply be unaware of the risks. Both consumers and businesses must be vigilant in the face of this threat. A former chief security and privacy officer for a Silicon Valley company and current consultant and author Nick Shevelyov has stated that there is a growing need for agile cybersecurity solutions.

A Practical Method for Ensuring Online Security in the Age of AI

The comprehensive strategy that GetSetUp employs to combat frauds is exemplified by its information site. In it, you’ll find a wide variety of resources designed with seniors in mind, such as:
– Articles and Videos for Education: Interesting and straightforward articles and videos that show how AI scams operate and how to spot them.
Users may protect their personal information and ensure the legitimacy of digital communications with the use of comprehensive checklists that provide practical, step-by-step instructions.
– Practical Assistance: A “Scam Guard in the AI Era” course series developed with the express purpose of educating the elderly on how to recognize and avoid AI-powered scams, such as deepfakes and voice cloning. Students can come to these sessions to find answers to their issues, air their grievances, and receive encouragement.

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Results

– Partner landing pages prominently advertised numerous new AI fraud classes that were introduced.
Classes are dispersed throughout our state partnerships in places like Vermont, Michigan, and New York, among others.
– On-demand help within the classroom to address student inquiries at any time
– Deciding to launch targeted classes to combat voting fraud, deep fakes, and AI voice scams

Sophisticated voice phishing and AI-generated fake news are just two examples of the AI-driven frauds that the initiative is aiming to combat. These scams are especially dangerous for older folks. “Scam Guard in the AI Era” is an educational initiative that brings together professionals in the fields of cybersecurity and digital literacy to provide a suite of courses and materials. Deepfakes in Elections, “AI Voice Scam Awareness,” “AI Scams 101,” and many more topics are explored.

With important events like elections quickly approaching, it is more important than ever for our community to be able to identify real from fake digital content, and these classes aim to do just that.

The larger goal of GetSetUp is to enable older folks to competently navigate the digital world, and Looking Ahead Cyber Safety and Fraud Hub is a prime example of this. We can improve our community’s digital experience and make sure they’re secure in this digital environment by giving them up-to-date information on how to safely utilize AI and other digital tools.

World Economic Forum in Davos

At the World Economic Forum in Davos, experts in cybersecurity discussed the persistent problems that police departments encounter. The persistent problems caused by vast new technologies such as deepfakes and artificial intelligence were brought to light by INTERPOL Secretary General Jürgen Stock.

The rising tide of cybercrime, according to Stock, has put international law enforcement authorities in a state of emergency. He asserts that an increasing number of instances of fraud are discovered notwithstanding of efforts by law enforcement to raise awareness of the issue. Although AI has been improving cybersecurity technologies for quite some time, it has also introduced new threats to the field. Some examples of threats that utilize AI include social engineering assaults, brute force attacks, and denial of service (DoS) attacks. According to Stock, DDoS attacks may be carried out by someone without extensive technical knowledge, and the use of AI will only increase the breadth of cyberattacks. As AI capabilities become more available and affordable, the vulnerabilities they pose to cybersecurity are projected to escalate quickly.