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Amazon Go Grocery Opens Largest Contactless Retail Store in Seattle

Just Walk Out Shopping experience, you’ll never have to wait in line. No lines, no checkout!

Amazon Go Grocery has opened to shoppers in Seattle at 610 E. Pike Street. The grocery store is running on a unique concept in retail, called “Just Walk Out Shopping”. The Amazon Go Grocery now allows shoppers to come in, take what you want, and just walk out. A totally seamless and cashless physical store that offers everything you could ask for!

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Amazon Go Grocery offers from fresh produce and meat and seafood to bakery items and household essentials—plus easy-to-make dinner options. In addition, Amazon members now also have free two-hour grocery delivery from Amazon Fresh and Whole Foods Market in more than 2,000 U.S. cities and towns.

At the time of this announcement, Tim Reay, Head of Grocery at Wunderman Thompson Commerce spoke to us.

Tim Reay said, “Amazon’s next step into the disruption of the grocery market has finally materialized, as the eCommerce giant seeks to absorb even more of shoppers’ spend. Ultimately, success will be defined by whether Amazon Go can meet expectations of a quick delivery, immediacy, and convenience in every step of the buying journey. The ceiling cameras and shelf-weight censors are not simple gimmicks either. Combined with the direct billing system that is connected to shoppers’ Amazon accounts, the system is yet another way to lock customers in and to reinvent the physical grocery shopping experience by removing friction points.”

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Tim added, “Physical food retailing is an area where there is still scope for expansion as 40% of consumers said they would never buy their groceries online, but when they do, they are more likely to shop on a retailer’s site (27%). This means Amazon has an entirely new market to win over and convince as they start to move into more physical stores. In addition, this move will go further to help Amazon solidify its vital role in customers’ purchasing – it already accounts for 52% of all online shopping in the US, and that’s without a mature online grocery offering.

“Amazon’s physical retailing initiatives give brands another opportunity to work alongside Amazon and take advantage of its innovations. Of course, brands must think about how they retain relationships with their customers and retain equity in their brands. For many organizations, Amazon can be the platform to offer immeasurable scope to reach millions of consumers globally, which is why two-thirds say they need it to remain competitive.”

Shopping at Amazon Go Grocery

To shop at the Amazon Go Grocery Store, all you need is a smartphone. Here is a step-by-step guide to shop at Amazon Go Grocery Store.

  1. Download the Amazon Go app to enter the gate. The gate’s scanner detects the app to let you in.
  2. Say anything you want to buy from the shelves. The app will lead you to the exact location where the items are placed in the store.
  3. Place the items you shopped in a reusable bag or a cart.
  4. Checkout-free Just Walk Out Shopping, without worrying about standing in a queue or paying for the items.
  5. Check out again!!!

Shoppers can use both Amazon Go Grocery and Amazon Go apps for entry. The Amazon Go app is available for download in the Apple App Store, Google Play, and Amazon Appstore.

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The Technology Behind Amazon Go Grocery

From the moment you download the Amazon Go app to paying online, Amazon Go Grocery works on a mix of emerging technologies. These include Deep Learning, IoT, Mobile In-app advertising, QR Code Recognition, AI ML, Face and Fingerprint recognition, Voice, Automation and Virtual Inventory Management.

The world’s most unique checkout-free shopping experience is expected to completely transform the retail commerce industry.

Amazon.com announced that its Q4 2019 sales results are up by 21% to $87.4 Billion.

(To participate in our editorial programs, please write to us at sghosh@martechseries.com)

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