Artificial Intelligence | News | Insights | AiThority
[bsfp-cryptocurrency style=”widget-18″ align=”marquee” columns=”6″ coins=”selected” coins-count=”6″ coins-selected=”BTC,ETH,XRP,LTC,EOS,ADA,XLM,NEO,LTC,EOS,XEM,DASH,USDT,BNB,QTUM,XVG,ONT,ZEC,STEEM” currency=”USD” title=”Cryptocurrency Widget” show_title=”0″ icon=”” scheme=”light” bs-show-desktop=”1″ bs-show-tablet=”1″ bs-show-phone=”1″ custom-css-class=”” custom-id=”” css=”.vc_custom_1523079266073{margin-bottom: 0px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”]

Content Recommendation Platforms Taboola and Outbrain Merge to Disrupt “Global AdTech” Ecosystem

Content is nothing if it can’t be discovered. And, Content Recommendation and Discovery platforms like Taboola and Outbrain attract attention from publishers by helping them meet their audience with smart techniques.

In an major announcement reported by The Times of Israel, two online content discovery and recommendation platforms are merging to take on the duopoly of Google and Facebook advertising. Adam Singolda-led company Taboola will merge Outbrain into their operations, allowing Outbrain’s shareholders to get $250 million in cash and a 30% stake in the combined firm. The aim is to not just to multiply the revenue run-rate, but also to jointly serve native content to over 2 billion online content consumers per month.

Read More: 5 Ways Artificial Intelligence is Reinventing HR Technology

Shaking Google’s Dominance? Not so Easy

Compared to 2018, ad spending in 2019 is slated to rise by $330 billion and above. There is a significant room to grow for others, but Google remains an unchallenged leader so far.

According to a report, Google’s ad revenue was around $116.3 billion. Currently, it generates advertising revenue through its Google Ads platform. Google Ads enables advertisers to display ads, product listings, recommended news and blogs, and service offerings across Google’s extensive walled garden ad network. Facebook advertising too enable advertisers to publish and promote content across its properties, Facebook pages, Instagram, WhatsApp Messenger, and so on.

RecommendedInterview with Adam Singolda, Founder & CEO, Taboola

eMarketer says that Google will remain the largest digital ad seller in the world in 2019 (31% ad spending globally). It is followed by Facebook advertising with $67.37 billion in net ad revenues, followed by China-based Alibaba, at $29.20 billion.

courtesy- eMarketer's Digital Ad Spending report 2019
courtesy- eMarketer’s Digital Ad Spending report 2019

The Current State of the Ad Tech and Martech Industries

So, what’s there for the adtech audience exactly — Well, the dominance of Google Advertising remains unchallenged so far, yet the latest merged identity has all the muscle and intelligence to “OUTBRAIN” the Google and Facebook advertising landscape. The new adtech entity is evaluated at $2 billion — a proposition that provides tremendous opportunity to the employees, partners, and their joint customers.

As part of the deal, Taboola will pay Outbrain shareholders $250 million in cash and hold a 70 percent stake of the newly formed company, which will operate under the Taboola brand name. The new combined company will be headed by Taboola founder Adam Singolda. The valuation of the merged units will be around $2 billion, the statement said.

In the Israeli startup market, there was a speculation in 2017 about Taboola and Outbrain merging. However, it remained under wraps for all these months. Today, the deal has finally surfaced officially through Outbrain’s website blog.

At the time of this announcement, Adam Singolda, Founder & CEO of Taboola stated —

“Over the past decade, I’ve admired Outbrain and the innovation that Yaron Galai, Ori Lahav and the rest of the Outbrain team have brought to the marketplace. By joining forces, we’ll be able to create a more robust competitor to Facebook and Google, giving advertisers a more meaningful choice.”

In the Predictions Series 2019, Adam had specifically charged his thoughts against fake news and a deliberate victimization of ad tech platforms, specifically who serve generic content to the gullible audience. He had said, “In the last few years, we’ve recognized the ​danger of the proliferation of fake news on the open web and have committed to fighting for more transparency in advertising to support quality journalism. This year specifically, I think we learned that it truly takes humans to solve human problems like fake news. After creating a dedicated content policy team, which manually reviews over a million campaigns in nine different languages every month, we’ve grown the team by 57 percent.”

Read More: Will Facebook’s Gesture Recognition Tool Make the Cut in AR VR Market?

Related Posts
1 of 415

Will This Prove to Be The Renaissance in Ad Tech and Content Personalization

It’s a unique merger that involves two relatively well-known martech startups serving quality technology to advertisers and publishers. As a technology market,  content discovery has less than 20 players. In a hugely fragmented tech space, the new identity will help Outbrain and Taboola to jointly take on the giants in the industry.

Key strategic benefits of the merger include:

  1. Increased Advertiser Choice
  2. Greater Advertising Efficiency
  3. Higher Revenue and User Engagement to Publishers, Mobile Carriers and Mobile OEMs
  4. Accelerated Innovation with Better R&D in Data Science, AI, and Personalization
  5. Better Consumer Experience

Jointly, Taboola’s and Outbrain’s solutions are embraced directly by consumers to help them discover what’s interesting and new, at moments when they’re ready to explore.

For example, Taboola News is now embedded in over 60 million Android devices worldwide. The combined company will be able to accelerate the development of such innovative solutions, improving people’s ability to enjoy quality journalism.

Benefits of Using Content Discovery Platforms

With native content struggling to drive direct traffic from the website audience, publishers leverage Content Discovery platforms and the recommendation engine to advertise content on various third-party sites. The links are personalized to look ‘native’, but have a promotional value that attract visitors to click on them. These help advertisers to retain visitors and help publishers generate more traffic and views from their content — blogs, webpage, and videos.

Compared to Google’s Adwords, working with Outbrain or Taboola is relatively simpler. Similarity starts and ends with advertiser opening an account with them and set up a campaign.

“Almost 70% of total U.S. digital advertising revenue in 2019 is controlled by only three companies—Google, Facebook, and Amazon.” – eMarketer

Adam added, “We’re passionate about driving growth for our customers and supporting the open web, which we consider critical in a world where walled gardens are strong, and perhaps too strong. Working together, we will continue investing to better connect advertising dollars with local and national news organizations, strengthening journalism over the next decade. This is why we’re merging; this is our mission.”

The ambitious merger will drive and support combat against fake news, malvertising, and other challenging trends that have kept adtech behind.

New Identity and the Organization Restructuring

Upon closing, Adam Singolda, the Founder and current CEO of Taboola, will assume the CEO position of the combined company. Taboola will continue to operate in its original logo and name. However, it is still unclear if the new identity will be launched with a new brand name to reflect the merger of the two companies.

The Board of Directors of the combined company will consist of current Taboola and Outbrain Management and Board members. Eldad Maniv, President & COO of Taboola and David Kostman, co-CEO of Outbrain will work closely together on managing all aspects of the post-merger integration.

Yaron Galai will remain committed to the success of the combined company, and actively assist with the transition for the 12 months following the closing.

The combined company will have over 2,000 employees across 23 offices, serving over 20,000 clients in more than 50 countries across the North America, Latin America, Europe, Middle East and Asia-Pacific regions.

Read More: Selected for Inaugural Forbes Artificial Intelligence 50 List

  1. idm crack build says

    I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a designer to create your theme? Great work!|

  2. Porter says

    Great site. A lot of useful information here. I’m sending it to several pals ans additionally sharing in delicious. And naturally, thank you on your sweat!|

  3. Barrett says

    Just want to say your article is as surprising. The clearness on your post is just excellent and i could think you’re knowledgeable in this subject. Fine along with your permission let me to grasp your feed to keep updated with impending post. Thanks a million and please continue the gratifying work.|

  4. Dean says

    Good article. I’m facing a few of these issues as well..|

  5. Tennie says

    Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.|

  6. Mae says

    It’s remarkable to pay a visit this web site and reading the views of all mates on the topic of this paragraph, while I am also eager of getting experience.|

  7. Stevie says

    You really make it appear so easy together with your presentation but I in finding this matter to be actually something which I think I would never understand. It kind of feels too complicated and extremely broad for me. I’m taking a look ahead to your next put up, I’ll attempt to get the dangle of it!|

  8. Adrianne says

    It’s nearly impossible to find experienced people about this subject, but you sound like you know what you’re talking about! Thanks|

  9. Laurie says

    Nice post. I learn something totally new and challenging on blogs I stumbleupon on a daily basis. It’s always interesting to read content from other writers and practice a little something from their web sites. |

  10. Phillip says

    I visit each day a few blogs and information sites to read articles, however this website offers feature based articles.|

  11. Zachariah says

    Hey There. I found your weblog the use of msn. That is a really smartly written article. I will make sure to bookmark it and come back to read extra of your helpful information. Thanks for the post. I’ll definitely return.|

  12. Jeanine says

    You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complicated and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!|

  13. Sadie Penn is a suicide survivor and is now an advocate of suicide prevention. She feels it’s time to talk about the struggle and get
    it out in the.

  14. Barbara says

    It’s awesome to pay a quick visit this web page and reading the views of all mates on the topic of this paragraph, while I am also keen of getting knowledge.|

  15. Dewitt says

    I’d like to thank you for the efforts you’ve put in penning this site. I am hoping to check out the same high-grade blog posts from you in the future as well. In truth, your creative writing abilities has motivated me to get my very own website now ;)|

  16. Delmar says

    Great blog here! Also your site loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as quickly as yours lol|

  17. Amber says

    Definitely believe that which you stated. Your favorite reason appeared to be on the web the easiest thing to be aware of. I say to you, I definitely get annoyed while people consider worries that they plainly do not know about. You managed to hit the nail upon the top and defined out the whole thing without having side-effects , people can take a signal. Will likely be back to get more. Thanks|

  18. Mitsue says

    Way cool! Some extremely valid points! I appreciate you writing this post and the rest of the website is extremely good.|

  19. Marlon says

    An outstanding share! I’ve just forwarded this onto a colleague who had been conducting a little homework on this. And he in fact ordered me dinner because I stumbled upon it for him… lol. So let me reword this…. Thanks for the meal!! But yeah, thanx for spending some time to talk about this matter here on your web page.|

  20. antika says

    The following time I read a weblog, I hope that it doesnt disappoint me as a lot as this one. I imply, I know it was my option to learn, but I really thought youd have something fascinating to say. All I hear is a bunch of whining about one thing that you can repair for those who werent too busy on the lookout for attention.

  21. antika alanlar says

    I?ve read some good stuff here. Certainly worth bookmarking for revisiting. I wonder how much effort you put to create such a fantastic informative site.

  22. world news says

    Another thing I’ve noticed is the fact for many people, bad credit is the response to circumstances above their control. One example is they may are already saddled having an illness so they really have excessive bills going to collections. Maybe it’s due to a occupation loss or even the inability to go to work. Sometimes separation and divorce can send the financial situation in a downward direction. Thanks for sharing your opinions on this site.

  23. austin tx breaking news says

    When cutting look at the age of the machete. Fulfulde Nigeria

  24. basics says

    When things are at the worst they begin to mend.

  25. Tommy Winningham says

    What are your articles about? Please tell me more.

  26. Harlan Saxinger says

    Thanks for your help and for writing this post. It’s been great.

  27. Billy Kalawe says

    Dude these articles were really helpful to me. Thanks a lot.

  28. Clement Barney says

    Thank you for writing about this topic. Your post really helped me and I hope it can help others too.

  29. Burton Blankenbaker says

    Thank you for posting such a wonderful article. It helped me a lot and I appreciate the topic.

  30. Tommy Leo says

    Thanks for the help

  31. Torri Kukler says

    Thanks for posting such an excellent article. It helped me a lot and I love the subject matter.

  32. Pat Thoma says

    Please provide me with additional details on that. I need to learn more about it.

  33. Bridgette Pakonen says

    I always find your articles very helpful. Thank you!

  34. Yasmine Scontras says

    Thanks for posting such an excellent article. It helped me a lot and I love the subject matter.

  35. Corey Franzen says

    I have to thank you for this article

  36. Ellie Niswander says

    I have to thank you for this article

  37. visit homepage says

    Danger and delight grow on one stalk.

  38. Terry Heise says

    Thank you for your excellent articles. Would you be able to help me out?

  39. Melani Yax says

    Thank you for writing the article. I like the topic too.

  40. Xavier Oravetz says

    I really appreciate your help

  41. Abel Paray says

    I have to thank you for this article

  42. Darcie Bichel says

    Thank you for writing such an excellent article. It helped me a lot and I love the topic.

  43. great site says

    An overcrowded chicken farm produce fewer eggs.

  44. Sebrina Pacifico says

    Please tell me more about your excellent articles

  45. Bob Kushnir says

    Thank you for writing about this topic. Your post really helped me and I hope it can help others too.

  46. A country can be judged by the quality of its proverbs.

  47. Mireille Hegna says

    May I have information on the topic of your article?

  48. Mathew Gilbert says

    Thanks for your post, it helped me a lot. It helped me in my situation and hopefully it can help others too.

  49. Samuel Palumbo says

    You helped me a lot with this post. I love the subject and I hope you continue to write excellent articles like this.

  50. Erick Baynes says

    I’ve to say you’ve been really helpful to me. Thank you!

  51. cursos de mecânica senai says

    I have recently started a web site, the info you provide on this web site has helped me greatly. Thank you for all of your time & work.

  52. Thanks for your publication. I also feel that laptop computers are becoming more and more popular lately, and now tend to be the only type of computer utilised in a household. The reason being at the same time that they are becoming more and more cost-effective, their processing power keeps growing to the point where these are as strong as desktop coming from just a few in years past.

  53. Trent Wilczewski says

    It would be nice to know more about that. Your articles have always been helpful to me. Thank you!

  54. Seth Cammarano says

    Thank you for writing this article. I appreciate the subject too.

  55. texas local news says

    Unbridled gratification produces unbridled desire.

  56. Buster Foeller says

    Thank you for your articles. They are very helpful to me. Can you help me with something?

  57. coffee box packaging says

    I have learn a few just right stuff here. Definitely value bookmarking for revisiting. I surprise how much effort you place to make this kind of excellent informative site.

  58. Alan Oberhaus says

    Thank you for writing such an excellent article, it helped me out a lot and I love studying this topic.

  59. Jarred Ianuzzi says

    You’ve been very helpful to me. Thank you!

  60. Louetta Haliburton says

    Thank you for writing this article. I appreciate the subject too.

  61. Zonia Eichhorst says

    You’ve been very helpful to me. Thank you!

  62. Wilhemina Kohlmyer says

    Thanks for your help and for writing this post. It’s been great.

  63. Pasquale Shi says

    How do I find out more?

  64. Cortez Eckles says

    I really enjoyed reading your post, especially because it addressed my issue. It helped me a lot and I hope it can help others too.

  65. Jona Mecum says

    Can you write more about it? Your articles are always helpful to me. Thank you!

  66. Lori Belone says

    Thank you for posting such a wonderful article. It helped me a lot and I appreciate the topic.

  67. Sharee Helmbright says

    You really helped me by writing this article. I like the subject too.

  68. Sandy Gaydosh says

    Thank you for your post. I really enjoyed reading it, especially because it addressed my issue. It helped me a lot and I hope it will also help others.

  69. Roland Tourtelotte says

    Thank you for your post. I liked reading it because it addressed my issue. It helped me a lot and I hope it will help others too.

  70. yavru dişi köpek isimleri says

    Thanks for the update, can you make it so I receive an alert email every time you write a new update?

  71. Valorie Schamel says

    Thanks for your help and for posting this. It’s been great.

  72. Jolene Ellegood says

    Please provide me with more details on the topic

  73. Malorie Poff says

    Your articles are extremely helpful to me. Please provide more information!

  74. Cornelius Fernet says

    How can I find out more about it?

  75. Joann Husman says

    Please provide me with additional details on the matter

  76. Jerrold Ringbloom says

    Your articles are very helpful to me. May I request more information?

  77. Kelvin Napieralski says

    Thanks for posting such an excellent article. It helped me a lot and I love the subject matter.

  78. Roxane Gonsiewski says

    Thank you for writing such an excellent article. It helped me a lot and I love the topic.

  79. Mitch Timbrell says

    I really enjoyed reading this article

  80. Edythe Olk says

    You’ve been great to me. Thank you!

  81. Seçilen yetişkin videolarını çevrimiçi olarak ve
    tamamen ücretsiz olarak web sitemizde çevrimiçi olarak
    görüntüleyin günlük güncellemeleri takip edin! Her zaman internetin her yerinden sadece.

  82. Milly Gretzinger says

    Thank you for writing this post!

  83. Chanell Skubik says

    That’s what i mean when i say that content is the king!

  84. Kermit Zody says

    Please tell me more about your excellent articles

  85. Roderick Norbeck says

    Your articles are extremely helpful to me. May I ask for more information?

  86. Parker Moistner says

    The articles you write help me a lot and I like the topic

  87. Melvin Metty says

    Thank you for your help and this post. It’s been great.

  88. Deangelo Dousay says

    Thanks for posting. I really enjoyed reading it, especially because it addressed my issue. It helped me a lot and I hope it will help others too.

  89. Laurence Degeston says

    I enjoyed reading your piece and it provided me with a lot of value.

  90. offshore sportsbooks says

    Hey very cool site!! Man .. Excellent .. Amazing .. I will bookmark your website and take the feeds also?I am happy to find a lot of useful info here in the post, we need work out more strategies in this regard, thanks for sharing. . . . . .

  91. Cocoa products says

    Thanks for another excellent post. Where else could anybody get that kind of info in such an ideal way of writing? I have a presentation next week, and I am on the look for such information.

  92. Greetings Cards says

    Thanks for the strategies presented. One thing I additionally believe is the fact credit cards giving a 0 interest often entice consumers in with zero rate of interest, instant approval and easy internet balance transfers, but beware of the real factor that will void your own 0 easy neighborhood annual percentage rate and throw you out into the very poor house rapidly.

  93. Solitaire Games says

    It is perfect time to make some plans for the future and it’s time to be happy. I have read this post and if I could I desire to suggest you some interesting things or suggestions. Perhaps you could write next articles referring to this article. I wish to read more things about it!

  94. online slot app review says

    This is very fascinating, You are an excessively professional blogger. I have joined your feed and look ahead to looking for more of your excellent post. Additionally, I have shared your site in my social networks!

Leave A Reply

Your email address will not be published.