Generative AI in Advertising: Omneky’s Creative Assistant Tool Enables Creative Users to Launch Multi-Faceted Advertising Experiences
Omneky, the generative AI advertising platform announced the launch of its newest innovation: the Creative Assistant tool. A chat-based interface using OpenAI’s new ChatGPT API (GPT-3.5 Turbo), the Creative Assistant utilizes user input to develop a creative brief, complete with AI-generated visual storyboard and moodboard, further expanding Omneky’s generative digital advertising platform.
With the goal of empowering users of all creative backgrounds and further democratizing access to digital advertising, the AI-powered chatbot will prompt users to input preliminary information about the intended product or campaign as well as tone.
By conceptualizing a personalized creative brief, inclusive of AI-generated visual storyboard and moodboard, image and video mockups, target audience, and more, users are empowered to launch multi-faceted advertising experiences across digital platforms.
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Creative Assistant and Product Imagery for Refined Content and Rich Media
With the introduction of OpenAI‘s ChatGPT API, Omneky is continuing to lay the groundwork for state-of-the-art AI-generated content. Innovating on the GPT-3.5 Turbo language model alongside proprietary generative algorithms, the Creative Assistant ushers in a new era of content creation by offering users the ability to generate rich media without having the technical skills or budget. Users will be able to generate compelling ads with Omneky’s AI, helping to better align humans with AI.
Omneky also recently launched a different new feature, the Custom AI-Generated Product Imagery tool, which has two functions: producing rapid iterations of product images based on catalog photos and generating custom image backgrounds. In addition to Omneky’s proprietary algorithms, this tool also utilizes Stable Diffusions’ Dreambooth, DallE’s inpainting capability, and other deep-learning models.
Hikari Senju, founder, and CEO of Omneky strongly feel the new tool is the ‘next step in reimagining human-computer interface with AI’.
He further added,
“We believe that data-driven, AI-powered chat is the next modality for creating advertising content. The barriers to creating content are still too high for most people, requiring the learning of complex image and video editing tools and techniques. AI has the potential to reimagine the content creation process so anyone, no matter their skill level, can create beautiful ads through a conversational interface. Similar to how someone would have a conversation with an artist to commission a work of art, the future of advertising content will be created via a conversation with Omneky’s data-driven AI.”
These new product developments arrive on the heels of a series of new hires across all business units at Omneky. Since its inception in 2018, with the purpose of empowering creatives to generate personalized experiences at scale, the company has grown to more than 50 employees worldwide and continues to spearhead the development of new innovative generative AI models to better serve its clientele.
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Omneky is a proven leader and first mover in the generative ad space, utilizing its own proprietary AI algorithms and omnichannel creative testing to empower customers to launch unified and visionary brand experiences across all digital touchpoints. With Omneky, customers can leverage existing data points to generate beautiful personalized ads and choose how to better allocate their advertising budgets to successfully implement an omnichannel advertising strategy.
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