Thomson Reuters Relies on Squirro to Unlock AI-Powered Customer Intelligence

Strategic Agreement Between the Two Companies Provides Actionable AI-Driven Insights That Can Seamlessly Integrate into Customer’s CRM Systems to Give Them a Competitive Edge

Thomson Reuters has partnered with augmented intelligence solution provider Squirro. The new partnership would allow Thomson Reuters to leverage Squirro’s AI-driven solution and power customer relationship management (CRM) platforms. The objective is to deliver a complete, non-conflicting 360-degree view of every customer to further amplify the engagement and facilitate deal idea-generation for the banking industry.

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At the time of this announcement,  Dr. Dorian Selz, CEO, Squirro, said, “The fact that every leading financial services firm in the world uses Thomson Reuters speaks highly for the value of its data and the insight it offers.”

Dorian added, “But that insight is even greater when viewed in the context of a company’s own data with the right tools applied. Our combined technology will strengthen the power of financial firms and create opportunities to generate new revenue.”

Currently, Thomson Reuters is the world’s leading source of news and information for professional markets. The solutions combine Thomson Reuters trusted data and insights including company overviews, I/B/E/S Estimates and financial statements, alongside Squirro’s AI technology and CRM integration capabilities to provide a single view of customers’ information.

Thomson Reuters has partnered with augmented intelligence solution provider Squirro to provide an AI-driven solution for better customer intelligence.

Key benefits of the solution include:

• Increasing productivity by providing a single view of the customer: blending internal information (meeting notes, deal history, pipeline, products) and third-party market data in one application
• Providing pertinent and resonating talking points and material as the basis for each client interaction, allowing a proactive approach to customer service
• Using AI-driven tools and predictive analytics to facilitate cross-selling, the sourcing of new prospects, deal origination and fulfillment

Leon Saunders-Calvert, Global Head of Capital Markets & Advisory at the Financial & Risk division of Thomson Reuters, said, “Banks are operating multiple platforms containing customer information, with significant time being spent searching for and compiling relevant information, and not making the most of unstructured data sources.”

Leon added, “Finance professionals are demanding more from their data and financial institutions are driving digitization strategies to spot new opportunities faster. Our partnership with Squirro allows customers to increase productivity through trusted, timely, insightful and actionable content through a singular customer intelligence solution.”

Instead of having a vast amount of data scattered across unconnected siloes, Thomson Reuters and Squirro’s combined technology allows the co-mingling of customer’s own proprietary data with third-party content. Customers benefit from increased productivity thanks to a flexible user-interface to help with their decision-making processes, allowing them to build on the predictive insights leading to enhanced customer relationships, deal idea generation, and increased ROI.

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