Unmatched Live Music Experience with AI: IBM Watson & GRAMMYs Insights

The Recording Academy team has partnered with IBM for the third straight year. But this time, we will see a whole new and different level of musical experience at the Grammy on Jan. 26.

IBM Watson has transformed the way businesses leverage AI and Machine Learning for their various operations. Beyond four walls of the business, we have recently witnessed IBM Watson’s AI capabilities in the tennis court, weather forecasts, in-vehicle experience, live political analytics, and so much more. Adding to its long list of customers, IBM Watson has revealed how GRAMMYs use the unique AI ML and Natural Language Programming (NLP) application to analyze billions of posts and articles, artist profiles and online music files.

On Sunday 26 Jan., you will witness how IBM is enhancing the fan experience with the all-new GRAMMY Insights with Watson!

Grammys Insights Comes to the Party at the 2020 GRAMMY Awards This Sunday!

This year, Music’s Biggest Night airs live on Sunday, Jan. 26 at 8 p.m. ET/5 p.m. PT on CBS.

For music lovers, this event will witness Aerosmith being conferred with the 2020 MusiCares Person Of The Year award. 15-time GRAMMY winner Alicia Keys, host for the second year in a row, will dazzle alongside other artists from the industry– Billie Eilish, Ariana Grande, Lizzo, Jonas Brothers, Demi Lovato, Blake Shelton, and Gwen Stefani. But, the “real star” of the show is IBM Watson AI, a powerful AI NLP-based analytics platform that is now highlighting real stories of every artist with a touch of unprecedented accuracy and truth.

Do you know the fascinating story of how Aerosmith frontman Steven Tyler got along with his band members to form and sail through the rock ‘n’ roll and Pop era of the 70s and 80s, followed by r****** in the 90s and EDM in the new millennium? We learned it from GRAMMYs Insights, run by AI from IBM Watson.

From Humming Blues to Transforming Road Journeys, IBM’s Watson AI is Everywhere

Watson by IBM is redefining the way artists and fans experience their musical work. IBM Watson’s unique Natural Language Understanding, Speech to Text, and Watson Discovery enables GRAMMYs Insights to analyze live video, photos, and articles with automated intelligence.

The prescriptive approach has powered GRAMMYs Insights to unearth mysterious artists and their work, which otherwise would have gone unnoticed if not for IBM Watson’s AI.

Lewis Capaldi, who was nominated by Grammy for Song of the Year(‘Someone You Loved’) should thank not just his fans, but also GRAMMYs Insights and IBM Watson AI for analyzing his past works and talent with his current compositions.

Similarly, for Gregory Alan Isakov, the first-time Grammy nominee, the musical journey is nothing short of a fabled tale. The South African-born, Colorado-based singer/songwriter dedicated his life to farming, humming his way from the sunrise to the sunset.

Gregory says that “Music was always in my life. I always play it before work and after work. It was like eating dinner or something. It’s just like part of your day. You do it every day. I never thought in a million years I get to do it. Like for a job like this, it’s the coolest thing ever.”

Gregory Isakov released his fifth album, 2019’s Evening Machines. This earned him his first career GRAMMY nomination for Best Folk Album.

There are many more first-time Grammy nominees who have traversed a unique journey to fame. With IBM’s AI, the journeys saw the intelligent promotion to GRAMMYs Insights.

In short, we can call this intelligence part of a meta-search Content Discovery and analytics application for artists and their musical compositions.

See here how it works.

Meet Who’s Who of the Grammy: Not Just Artists, But Also Guests, Hosts, and Ambassadors

The Grammy red carpet is an event in itself. From popular celebrities sashaying the red carpet in their scintillating attires to delving into their lucky mascots, Grammy fans have their dreams come true this time. Using Artificial Intelligence and Natural Language Processing, Watson will analyze what is being discussed between the red carpet host and the guest. Fans would have real-time insight into these private conversations and fact revelations, a thing we will experience for the first time in the history of The Recording Academy event.

2020 GRAMMY Awards: Complete Nominees List and Grammys Insights

IBM Watson helped GRAMMYs Insights curate this wonderful list of Grammy Nominees for 2020.

Russell Brand (@rustyrockets) set to host 2020 @MusiCares Person of the Year honoring #Aerosmith, who will perform live at the tribute concert in their honor. ? https://t.co/1UgqFAwII9

— Recording Academy / GRAMMYs (@RecordingAcad) January 23, 2020

Technology Partners at The Grammy 2020

Apart from IBM, Grammy red carpet will see the show attended by sponsors Facebook and Instagram, Google Pixel, China Music Vision, Jaxsta, Muzooka, Twitter, Triller, and others.

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