Kobiton, the mobile testing platform that centralizes mobile app testing across public, local and private devices, announced renewal of a large contract with an $11 billion national retailer. The retail chain, which has over 30,000 employees and over 1,200 stores across the U.S., represents a pervasive industry need to reduce the time and cost of getting mobile retail apps to market.
“The addition of several large enterprise retail customers, over 25,000 users experiencing the Kobiton platform, and a resulting 700-percent increase in our monthly recurring revenue since June of 2017 proves a widespread demand for streamlined mobile app testing,” said Kobiton CEO Kevin Lee. “QA becomes a difficult and expensive bottleneck for many large retailers that lack the tools to properly test and deliver apps as quickly as consumers need them. The Kobiton platform uniquely streamlines the mobile testing experience, allowing these customers to pounce on huge opportunities to impact CX and increase sales with digital.”
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At the top of retailers’ priority lists are any apps that improve CX, such as self-service, MobilePay and AI. According to recent reports, 16 percent1 of consumers said they would spend more for a positive customer experience. However, with app abandonment hovering around 24%, it is clear that companies need to invest more in the mobile experience so as to not hurt the Customer Experience.
Kobiton reduces the cost of testing mobile retail apps. This is essential, Lee says, given that 36 percent of organizations spent more than $100,000 on mobile testing last year and 79 percent will spend even more next year. Kobiton reduces these costs by allowing QA to conduct and share increasingly complex testing activities across Android and iOS devices, in a common platform.
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“Before we purchased Kobiton, knowing which devices and OS our app had issues with was a guessing game; we relied on user reports to inform us,” explained one Kobiton customer. “Now, we’re able to understand exactly how our app interacts with each device, replicate issue reports quickly, and gain understanding on what our users see. Kobiton’s test-view allows every team member to view any tests, and leave detailed notes on any test as well, for maximum information output.”
“Development teams are in a constant struggle between speed and quality assurance,” said Lee. “You have to have both, especially in retail, where shoppers have endless buying alternatives at their fingertips and zero tolerance for app defects.”
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