Bambuser Launches New Shopify App for Live Video Shopping

By AIT News Desk On Nov 5, 2020

Interactive live video shopping provider Bambuser announces the launch of a powerful new app for merchants using Shopify, one of the world’s most popular e-commerce platforms. The Shopify custom app is provided free of charge to Bambuser’s clients using Shopify e-commerce platform to reduce development costs and time to market when implementing Live Video Shopping on their site. The app takes care of implementing the codes necessary to run Live Video Shopping and offers a user-friendly interface within Shopify for managing Call-to-Actions (CTAs) for the Live Shopping shows on the site.

Bambuser’s technology is proven to have a direct impact on brand lift and a significantly higher engagement rate than other comparable technologies. During the first half of 2020, Bambuser-supported Live Video Shopping shows had an average add-to-cart click-rate of 36% across all active retailers in the beauty segment.

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Using Bambuser’s newly launched app, over one million e-commerce stores using Shopify will be able to incorporate Bambuser’s best-in-class Live Video Shopping experiences across channels seamlessly. Today’s launch follows a strategy for easily and seamlessly integrating with some of the world’s largest e-commerce platforms. In early October, Bambuser released a verified cartridge with Salesforce, offering Salesforce Commerce Cloud merchants low-friction integration.

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Bambuser is a software company specializing in interactive live video streaming. The Company’s primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm.