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flexEngage Becomes Official App Partner of Movable Ink

flexEngage, the leading innovator of personalized smart receipts for retailers, has announced a new integration with Movable Ink. flexEngage has continued to expand its portfolio of integrations to further simplify product launch for retailers.

Movable Ink activates any data into real-time, personalized content in any customer touchpoint. The intuitive and easy-to-use platform enables digital marketers to generate content based upon individual behavior, contextual data, third-party insights, and business logic. This personalized content gives consumers the most consistent, relevant, and on-brand experience at the moment of engagement.

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“Partnering with Movable Ink is an exciting step for flexEngage. Movable Ink is a proven leader in the dynamic email and mobile space, and a perfect partner for flexEngage’s digital product offerings. By working together, our teams will be able to harness the power of personalization to deliver exciting new digital content to email audiences — and ultimately increase engagement and revenue for retailers,” said Alex Bean, Digital Production Manager at flexEngage.

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Together, Movable Ink and flexEngage enable clients to showcase compelling visual content with personalized e-receipts that generate engagement at the peak of shopper excitement.

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“It’s more critical than ever before that marketers consider the whole customer journey—from product consideration to post-purchase flows—and how they leverage data to build compelling on-brand, customer experiences across every touchpoint. We’re excited to partner with flexEngage to offer even more value for our retail clients by delivering scaled one-to-one personalized experiences that drive significant engagement and marketing performance,” said Kyle Schroeder, Head of Global Partnerships at Movable Ink.

“The Vitamin Shoppe has been migrating away from paper toward e-receipt in recent years, and 2020 only accelerated this journey.  To provide more value to our customers, we brought Flexengage and Movable Ink, both existing partners, together to personalize our digital receipts. Movable Ink makes valuable Healthy Awards information available to FlexEngage, who in turn prominently displays this to the customer at the top of the receipt,” said Scott Devlin, VP of Applications at Vitamin Shoppe.

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