Building on the Lightspeed eCom customer product review platform, HelpfulCrowd is an add-on that automatically collects reviews after purchase which can then be displayed on Lightspeed eCom’s storefront and through additional HelpfulCrowd’s display assets. The power of the HelpfulCrowd solution allows retailers to build trust faster and reduce purchase barriers by automatically collecting a greater number of verified customer reviews, expanding the number of customer review touchpoints and providing a number of powerful tools to expand reach and build trust by remarketing through social channels including Facebook and Twitter.
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With each Lightspeed eCom store sale, a configurable request is automatically sent to the customer asking for their feedback on their product experience. This feedback is then automatically displayed on the Lightspeed eCom storefront. HelpfulCrowd augments the Lightspeed eCom review assets with a range of engaging additional display widgets, such as a sticky sidebar widget and full review journal page. Customer collected video and photo review media can be displayed in these widgets to create even more engaging trust building content with visitors. When combined with the unique suite of HelpfulCrowd’s powerful marketing tools, such as social sharing, companies can increase reach and drive more organic traffic. Companies can also utilise the loyalty building and cross-marketing features in HelpfulCrowd to build lasting, mutually beneficial customer relationships and to increase basket size and purchase velocity.
All too often, the collection and management of customer feedback and reviews is a manual, time-intensive process that lacks personalisation. The HelpfulCrowd and Lightspeed eCom integration alleviates these challenges by providing a fully automated and customisable solution to collect more content automatically which can then be leveraged for both onsite and offsite marketing to have the greatest positive impact on customer purcahse decision-making.
Zuzana Stewart, CEO at HelpfulCrowd, shared how critical this integration will be for Lightspeed eCom businesses and how it will help take their businesses to a new level.
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“The combined solution of the Lightspeed eCom review feature and HelpfulCrowd is the first of its kind,” she said. “Companies will now for the first time be able to automatically collect reviews after purchase and have the tools to share more engaging review content using the HelpfulCrowd display assets with real video and photos from customers using the products in action.
“HelpfulCrowd essentially turbo-charges the Lightspeed eCom review feature to make it even more powerful, the first integration of it’s kind on the App marketplace.”
The HelpfulCrowd platform provides Lightspeed eCom users with a simple one-click integration to immediately start collecting reviews using the ‘Kickstart’ feature to send requests for historic orders. This maximizes the ability to collect reviews from customers who may not have otherwise provided feedback, and then to share this content across multiple channels. Starting today, companies can easily access the HelpfulCrowd integration in the Lightspeed eComm app store.
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