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Latest: Now Xbox Gamers Would Have Access to the Microsoft Bing App

Xbox platform developers are leaving no stone unturned in delivering truly unique immersive experiences to console gamers who also could be Microsoft app users. In the latest update on Xbox ahead of its November 10 launch of Xbox Series X and Series S, Microsoft has announced that its Bing app will available on every console. By using the latest version of the Microsoft Bing app on Xbox, you can search the web, discover trending content, and much more right from your console.

The latest Microsoft Bing app adds gaming experience to its search tab, enabling users to do much more than just play games on Xbox. It basically helps you search and share relevant content, videos, photos and more with your gaming community and display it on a big screen — all with a slide on the mobile screen. Gamers never have to leave their console for any reason.

What you can do with the Xbox-based Bing App:

  • Play games and discover current news;
  • Find information on your in-game progress and the team that developed it;
  • Full-search text and interactive multi-media resources with enhanced experiences across all your connected devices, including your CTV or PC;
  • Voice assistant to help you find all the content you are searching for, without disrupting your gaming mood.

The decision to sync the mobile-based Microsoft Bing app comes within hours of the Microsoft Advertising technology team announcing a new bidding strategy for global publishers and advertisers using Search and Shopping Campaigns. It’s called Target ROAS (return on ad spend) bidding strategy on the Microsoft Advertising platform.

Here’s a snapshot of the Target ROAS on Microsoft Advertising platform as shared on their official blog post.

Product view of the interface window for setting up Target ROAS.

According to Microsoft, Target ROAS is a campaign-level target and delivers different results for different users logged from various internet-connected devices. Linking the Bing app with the Xbox console might allow Microsoft to add a separate Target ROAS layer to all its search and shopping campaigns capabilities.

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