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Lifesize Introduces M.A.R.S. Hybrid Meeting Solution

Lifesize Multi Application Room Solution (MARS) Enables Hybrid Workplaces to Deliver On-Demand Connectivity to Microsoft Teams, Cisco Webex, Zoom, and More.

Lifesize, the original inventors of high-definition video conferencing and creator of the world’s first cloud-based omnichannel contact center, introduced the Multi Application Room Solution (MARS) designed to embrace hybrid meetings with multivendor interoperability and one click ease of use.

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“Hybrid meetings are here to stay,” said Trent Waterhouse, CEO of Lifesize. “Lifesize MARS makes it easy to work together across geographic and meeting vendor boundaries so people can focus on the meeting topic and content – not the meeting room technology.”

MARS software added to an existing Lifesize hardware environment enables organizations to provide high quality video experiences whether meeting participants are in the office or working from home.

“At Allbridge, we provide unified end-to-end technology solutions for hospitality, mixed use, and multifamily properties. We are in constant communication with partners and customers. Staying connected is critical,” said Todd Johnstone, CEO at Allbridge, the industry-leading provider in full property technology solutions. With Lifesize, our teams can collaborate over video. Now with MARS from Lifesize, they do not have to worry about which meeting application is being used. With one touch, they can join a video call and begin to focus on what’s important, caring for our customers.”

Lifesize has been recognized in the 2021 Gartner® Magic Quadrant™ for Meeting Solutions [1]. Previously, Lifesize has been recognized in the 2021 Gartner Magic Quadrants for Contact Center as a Service [2] and Workforce Engagement Management [3]. Meeting solutions blend communications, collaboration, and content sharing to enable hybrid remote and in-person meeting scenarios across various commercial, education, government, and service provider environments. Now every meeting room needs to be video-enabled to support hybrid meetings.

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“Meeting solutions that support hybrid work arrangements have become a central focus for organizations seeking to meet productivity goals while providing flexible working location options,” according to the Gartner Research Critical Capabilities for Meeting Solutions. “Through 2022, 75% of midsize enterprises will utilize a hybrid model with employees working both from a defined corporate office and from remote locations.”

[1] Gartner, “Magic Quadrant for Meeting Solutions”, Mike Fasciani, Tom Eagle, Brian Doherty, Christopher Trueman, October 7, 2021.
[2] Gartner, “Magic Quadrant for Contact Center as a Service”, Drew Kraus, Pri Rathnayake, Steve Blood, August 9, 2021.
[3] Gartner, “Magic Quadrant for Workforce Engagement Management”, Jim Davies, Jim Robinson, Kim Dans, Mark Dauigoy, April 26, 2021.

Lifesize and the Lifesize logo are trademarks of Lifesize, Inc. All other trademarks are the property of their respective owners.

PREDICTIONS-SERIES-2022

Gartner Disclaimer

GARTNER and MAGIC QUADRANT are registered trademarks and service marks of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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[To share your insights with us, please write to sghosh@martechseries.com]

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