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Loveland Launches Holiday Hunt With Eventzee

Freeze Tag, a leading creator of location-based mobile social games, announced that the City of Loveland, Colorado launched a virtual community engagement event using the Eventzee scavenger hunt app. Utilizing Eventzee technology, the “Hunt for the Loveland Holiday Gnomes” had residents and visitors stopping by landmarks and businesses along the Loveland Light Trail.

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The Loveland Light Trail led participants on a special holiday light tour throughout the city and included free nightly musical light shows at Winter Wonderlights, one of the stops, from mid-November until January 1. To promote the nightly activity, the City of Loveland’s staff took the extra step of procuring 10 unique garden gnomes for participants to find – one at each stop along the trail. Utilizing the Eventzee app players then tracked down the various gnomes and completed challenges for points.

“The response to this event was outstanding,” said Craig Holland, CEO of Freeze Tag, “There were over 1300 participants, which is a testament to Visit Loveland’s skill in creating a scavenger hunt with such wide-ranging appeal.”

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Each gnome featured in the hunt had a name, a personality, and its own set of challenges to complete. At every stop, there was a Photo Challenge to take a selfie with the gnome as proof that the gnome was found. To encourage practicing COVID-19 guidelines, those wearing masks in their photos earned bonus points, as Eventzee’s admin tool allows for point adjustment upon approving a submission. The first gnome participants met was Herbie, Loveland’s holiday gnome.

“We had so much fun creating this game with Eventzee, and we couldn’t have been more pleased with the turnout!” said Chris Bierdeman, Tourism Group Sales Coordinator for Visit Loveland. “So many people were looking for safe and fun ways to spend their time during the holidays, and this really fit the bill!”

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