NESN Partners With Clearbridge Mobile to Deliver State of the Art Mobile and Smart TV Sports Streaming Apps for Authenticated and Unauthenticated Content

Clearbridge Mobile is proud to be the driving force behind NESN’s new mobile and smart tv sports streaming app experiences. NESN is the home of award-winning Boston Red Sox and Boston Bruins game coverage.

Clearbridge Mobile provided NESN with a structured agile process with a proven ability to deliver speed, security, scalability, and performance in the media space. With expertise in developing smart TV apps and supporting seamless video streaming experiences, Clearbridge Mobile was able to help NESN meet an aggressive timeline.

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“Without Clearbridge Mobile, the release of these OTT platforms would not have been feasible,” Says NESN, VP of Digital, Ariel Legassa. “Clearbridge Mobile provided the support and technical knowledge for us as we set out to develop our new mobile apps as well as our connected apps. By providing us with unrestricted access to experts with a deep understanding of the needs of the sports media and OTT sector, we built a product that provides an exceptional user experience. These new platforms meet the needs of the contemporary sports enthusiast and deepen our digital engagement with our avid New England fanbase.”

These new OTT platforms (iOS, Android, Roku, Apple TV) offer NESN users a unique personalized digital experience to consume engaging sports content for their favorite NESN teams (i.e., Red Sox, Bruins, Celtics, Patriots) and leagues (i.e., MLB, NHL, NBA, NFL) like never before.

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Key features include:

• Ability to view live games via authenticated TV providers
• Quick navigation to favorite teams and sports leagues
• Tailored app content to users based on preference (sports, team, and league) and app usage (content watched and saved)
• Ability to view scores, stats, standings, rosters
• Set up game and schedule reminders as push notifications

“This was a highly collaborative project, ” says Clearbridge Mobile, CTO Sanjay Malhotra. “There were many moving parts that required us to coordinate with third-parties such as Brightcove, Airship, Sportradar, and Adobe to make this happen. Our ability to coordinate project assets, lead discussions, and be subject matter experts ensured that this would be a smooth process. When Ariel came to us, he wanted a mobile solution that would increase end-user consumption to meet and exceed NESN’s adoption and engagement goals. By leveraging our design thinking model, we created an easy-to-use experience that solved that challenge, resulting in enhanced content discovery and personalized experiences catered for NESN fans of all ages.”

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