Online Insurance Marketplace Expands to Offer Digital Estate Planning for Busy Consumers
Policygenius, the nation’s leading online insurance marketplace, announced the launch of a mobile app that enables consumers to create wills and trusts conveniently on their phones. Consumers can also shop for life and home insurance from the app, creating a mobile one-stop shop for key financial protection needs an early insurtech pioneer, Policygenius is well known for digitizing the insurance space for modern consumers. Now, the company is bringing its focus on digital convenience and consumer education to wills and trusts, expanding out of the insurance industry for the first time.
“Our customers are busy people committed to securing financial protection for their families,” Jennifer Fitzgerald, CEO and co-founder of Policygenius, said. “They’re often thinking about making an estate plan at the same time they’re considering securing life insurance, but knowing where to start can feel overwhelming. We developed this app as a way to provide people with a simple, digital way to handle multiple important financial decisions in one place.”
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A Policygenius survey1 found that 60.4% of people don’t have a will, even as nearly 40% of respondents said they feel it’s more important to get a will because of the COVID-19 pandemic.
About one in four people (24.1%) said they don’t have a will because they haven’t had time to put one together, and more than half of those respondents (62%) were parents. To address this concern, Policygenius designed its app to break down the will process into small, manageable steps that take five to 15 minutes each. Every step in the process is also accompanied by educational content to help consumers understand the process and customize their will to their specific needs, and dedicated Policygenius representatives are a quick message away to provide further support.
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“We’ve seen strong results from our unique mix of digital convenience, human support and educational content,” Fitzgerald said. “Now, we’re thrilled to bring those same principles to the estate planning process, as we continue building out new ways to modernize financial protection for today’s consumer.”
Policygenius worked with attorneys across the country to ensure that each will is thorough, legal and customized to each state’s requirements. The app is available today for free download on iOS and Android.
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