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Salesforce Expands to Help Companies Get Back to Growth and Thrive in the New Normal

  • New employee workspace and helpdesk technology helps workers be productive from anywhere
  • New communication apps enable businesses to create safer in-person experiences and build trust with customers and employees
  • Salesforce and Thrive Global partner to offer wellness resources to employees

Salesforce, the global leader in CRM, announced a significant expansion of to help companies get back to growth and thrive in the new normal. New products include an employee workspace and helpdesk to boost productivity, and communication apps that inform customers and employees about new policies and procedures to foster safer in-person experiences. is already being used by cities, states, and companies around the world—including University of KentuckyOhio State University, and Siemens—to help make their workplaces and communities safe, with technology for employee wellness, shift management, manual contact tracing, and more. Salesforce recently introduced for Vaccines to help governments and healthcare organizations more safely and efficiently manage vaccine programs at scale. Now, Salesforce is expanding to give companies new technology and resources to help them operate in today’s new normal and get back to growth.  

The last six months have changed the way we live, work, and do business forever. We’ve entered an all-digital world where Zooms are the new meeting rooms, kitchens are the new call centers, and eCommerce is becoming the primary way people shop. Employees want to be productive and engaged wherever they choose to work, yet according to new research released, more than one-third of workers do not have the technology to effectively work remotely. At the same time, customers want business to give them safe ways to interact in physical spaces, such as stores, banks, or doctors’ offices.

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Introducing new solutions to meet today’s workplaces challenges includes the full power of the Salesforce Customer 360, with technology and best practices to help organizations reopen safely, meet new workplace challenges, and get back to growth in today’s new normal. Today’s announcement expands to include:

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New technology to increase engagement and productivity:

  • Employee Workspace is a central digital hub for employees to access any of the tools and resources they need to work from anywhere, including productivity apps like Google Workspace, learning platforms like myTrailhead, payroll systems, and more. The workspace also provides personalized communications, embedded collaboration apps, and notifications to ensure employees can stay productive and up-to-date while working from anywhere.
  • Employee Helpdesk allows employees to ask questions and get help quickly from wherever they are, whether they need IT support or have questions about HR policies and benefits. Einstein AI-powered chatbots provide employees access to knowledge articles and escalation paths, across any department.

New communication apps to enable safer in-person experiences for customers and employees:

  • Queue Management helps brick-and-mortar businesses minimize physical lines by creating virtual queues to protect customers and manage onsite capacity. Customers can easily reserve their place in line from anywhere through the app and get updated on queue status via SMS to avoid waiting outside for lengthy periods of time.
  • Broadcast Messaging allows businesses to proactively communicate updated hours of operation, changing appointment times, and health and safety reminders to customers and employees through their preferred channels such as text, WhatsApp, or Facebook Messenger. Businesses can then manage follow-up questions or service requests quickly with automated chatbots and personalized service communications.
  • Digital Trust Cards allow local store employees to quickly update websites and apps with safety protocols specific to that location, like social distancing guidelines and cleaning policies, helping build customer trust and confidence that they will be safe when visiting the business in-person.

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“The pandemic has accelerated everything, and every company is reimagining work in the new all-digital world,” said Sarah Franklin, EVP and GM, Platform, Trailhead and AppExchange at Salesforce. “With new technology to help employees be productive anywhere, and create safe in-person experiences for customers, is helping companies get back to growth and thrive in the new normal.”

“The well-being of our employees is Cognizant’s utmost priority in returning to our offices around the world,” said Becky Schmitt, Chief People Officer at Cognizant. “Our early interactions with are demonstrating its value as a tool that’s helping to ensure our employees’ safe and well-informed return to the office, and in addressing the future of work.”

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