Storyly Introduces Industry-Leading Features in a Move to Help Eliminate Technological Barriers in the Mobile Ecosystem

By AIT News Desk On Oct 11, 2022

Storyly, the user engagement platform that embeds full-screen, interactive, and immersive Stories in mobile apps and websites, has announced new features to increase digital accessibility within its designs for those with visual impairment.

Research has shown that 73% of potentially disabled customers experience barriers on more than a quarter of websites visited and in fact, 4.3 million disabled online shoppers click away from inaccessible websites.

To help lift these technological barriers, and as part of Storyly’s mission to create a mobile ecosystem that meets the needs of all, it has added new developments including:

New description fields enabling context for screen readers – Storyly automatically enables screen reader technologies to read the metadata such as Story group order, Story group titles, seen/unseen status, and pinned Story groups. By including these descriptions, the end-user utilising a screen reader is able to have a better context of the Story content, and can more easily navigate to the Stories that interest them.

Screen readers will also be able to narrate action buttons such as ‘share’ and ‘close,’ navigation buttons such as ‘next’ and ‘previous’ as well as Call-to-Actions and their titles such as ‘swipe-up’ and ‘buy now.’

Alt text helping screen readers convey the Story experience – The new accessibility features allow creators to enter alternative text for the screen reader to use to describe the images used within the Story, making a difference to users who need accessibility features to enjoy Story content.

Aykut Bal, Chief Product Officer at Storyly comments: “Ahead of World Sight Day this year, while visual health is being widely discussed, and rightly so, at Storyly, we would like to highlight that accessibility is equally as important. We are 100% committed to making content accessible, and enjoyed, by all. With so much online information being communicated via Stories on websites and apps, we truly believe nobody should miss out.

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“The level of content online is only set to increase and so, to keep up with the solutions for digital accessibility, we aim to continue to be part of the conversation, by offering new features and abilities moving forward.

“We’re very excited for what the future holds and even more thrilled that we are in a position to bring these capabilities to as many people as possible.”

To enable the accessibility setting on their mobile device, users of iOS simply need to activate the VoiceOver function and for Android users, the TalkBack function. The Storyly alt text and descriptions are readable by either program.

Once enabled, autoplay is switched off for Stories, ensuring users have complete control over the pace at which content is presented. A single tap prompts the screen reader to describe the context, content, and navigation of the Story, while a double tap will perform actions such as swiping up, clicking through and advancing to the next Story.

Created in 2020 by the founders of AppSamurai, one of the Americas’ Fastest Growing Companies, according to Financial Times, Storyly is a business-to-business SaaS (software as a service) platform focusing on user engagement in mobile apps and websites by bringing in the well-known, mobile-native, the most catchy and outstanding content format of the day, Stories, to them. Storyly Stories empower mobile marketing strategies and enable them to engage with their audience beyond the limits of the screen. Storyly is headquartered in San Francisco, USA with offices in San Francisco, Colorado, Berlin, London, Barcelona, Sao Paulo, Bogota, Singapore, İstanbul, and Ankara, and offers services to over 300 brands in more than 40 countries.

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