What is Mobile Application Development Process?

Mobile Application Development is quite demanding, while looking simple

Today there is an obvious increase in the screen time of an average person; the number of people preferring services on the go and with ease is too high to ignore. Which is why, everyone nowadays chooses to develop a mobile application to provide their services and have a better reach. The process of mobile app development may seem difficult to get your head around at first, so here is a breakdown of the app development process to make sure that you are on the right path. We find two prominent app platforms namely iOS app store and Google play store, so this will remain the focus throughout the article.

• Idea

If you don’t have one right away, then start brainstorming. Ask yourself if your idea would make any difference in any of the people’s lives. If your idea emerged from one of the problems you faced yourself, there is a high possibility that it might as well bring some money to you. Proceed with some research after that; how many such apps already exist in the market? If the answer is ‘a lot’, then start paying attention to your standouts. Notice the market vacuum – people are searching many things but they don’t always find it. Don’t forget a nice and unique app name.

• Design

Better the design, greater the chances that your app would stay installed in the user’s mobile. A good design should emotionally appeal to the consumers. Both Google and Apple have a guidelines for the app UX/UI designs, ‘Material design Principles’ and ‘Human Interface Guidelines’ respectively, which states the kinds of designs that tend to be successful. Choose the appropriate color palette according to the service you wish to provide. Also, do not forget to map a User Flow Diagram which dictates how the user interface would work. There are two ways to go by it: Wireframes (a rough sketch of the UI) and Mock-ups (the actual design, made using software like Photoshop). You could do both if you want. Do not skip the step as it works as a reference, especially while developing the code.

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• Monetisation

The most common ways to acquire money are as follows:

• Freemium (a percentage of free services, and paid unlocks for the rest.)
• In-app Purchases (Real life goods/e-commerce or virtual/games, etc)
• White Label (an app skeleton with the provision of personalisation, used for companies seeking similar services)
• Advertisements
• Partnership (a single sponsor, associated with the category of your app)
• Right to sell in-app data (the most unreliable and unethical source)

• App Development

You can go by this method either by hiring any company/freelance app developers or learn and do it by yourself. The latter can be cheaper, but extensively time consuming. Technical milestones such as selecting the technology stack, supporting the app Front-End/Native functions through Back-End/Server, and establishing an API (Application Programming Interface) are executed here. After a prototype is developed, get a demographic population similar to your target audience to test it so that you receive the feedback regarding the bugs or improvements. Make sure you don’t release an app with bad functionality.

• Good Marketing

Before the launching, create a landing page where you ask the interested consumers for their emails,so that on the D-Day you can actually get a number of people to install the app successfully. For better ranking, optimize the app store descriptions with keywords related to app category.

Getting an NDA (non disclosure agreement) does not always work, as there are probably quite many people already working on a similar project. The mobile application development is a long term project, and at times quite expensive. You have to make sure that it stays simple in the eyes of the consumer. And don’t let all your efforts go waste, just because of lack of marketing. Make sure you consult a reliable source for mobile application development, even if you choose to do it yourself.

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