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Winnebago Launches Mobile App to Improve the Ownership Experience

Winnebago, the flagship brand in outdoor lifestyle product manufacturer Winnebago Industries, Inc., announced a new mobile app at its annual Grand National Rally event for owners. The robust, customizable app provides reliable, relevant information for Winnebago owners on a secure platform, making it even easier to learn about their vehicle’s key features and systems and find a service provider. With this app, Winnebago owners can enjoy greater convenience and peace of mind during their travels and throughout their ownership experience.

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“This app gives customers the information they need right at their fingertips to own and operate their RVs,” said Kim Weckert, director of digital customer engagement. “With a greater understanding of their vehicle systems and service needs, owners can travel with ease and more fully enjoy the benefits of RV ownership.”

Winnebago’s ongoing research uncovered the desire among customers to simplify many facets of ownership. This app reflects Winnebago’s commitment to listen to customers and create innovative solutions that address their evolving needs. Indeed, it is emblematic of Winnebago’s efforts to harness digital technology and deliver next-generation experiences today.

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Key features of the user-friendly app include:

  • How-to Videos. Owners gain access to Winnebago’s extensive library of general and model-specific how-to videos, which provide detailed and engaging instruction on using (and troubleshooting) the features and systems of their RV.
  • Owner Manuals. Searchable operator manuals contain important information to help owners safely enjoy their RV, from driving and camp set-up to major systems like plumbing, electrical, entertainment, appliances, furnishings and more.
  • Service Locator. A dealer locator feature makes it easy to find a service provider, even when traveling.
  • Maintenance Checklists. Essential maintenance check-lists help owners optimize the life of their RV. Owners can review recommendations for maintenance at multiple intervals, including before a trip, after a year, and everything in between.

Future updates will include features to assist with additional aspects of owners’ RV travel experiences.

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[To share your insights with us, please write to sghosh@martechseries.com]

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