Amplify.ai and Google Come Together to Deliver Search and Messaging Services to Help Government of India Combat COVID-19

AI Solutions from Amplify.ai and Google’s Business Messages create a unique ‘Corona Helpdesk’ solution for MyGov Corona Hub

Today, Amplify.ai, developer of the first enterprise-class AI-driven omnichannel engagement platform, brings conversational AI technology to Google’s Business Messages platform to help brands seamlessly engage customers and constituents.

Amplify.ai, which offers persistent, personalized, messaging-based experiences, developed and deployed a COVID-19 focused virtual assistant for the Indian Government through MyGov, the world’s largest government-to-citizen digital infrastructure, with more than half a billion users. The virtual assistant helps disseminate accurate and timely COVID-19 information to citizens, as well as share real-time information for more  than 11 thousand food banks and shelters locations across India. This unique engagement solution is discoverable via Google Search and Maps.

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“We are pleased that Amplify.ai was able to use Google’s Business Messages to help MyGov India provide essential and valuable information to citizens who are looking for available resources near them, especially in the middle of the COVID-19 pandemic,” said Rob Lawson, Partnerships Manager at Google. “Amplify.ai was able to provide personalized information through persistent AI-driven conversations, which helped make MyGov India’s efforts a success.”

Google’s Business Messages empowers brands to enhance customer engagement and expand customer care through conversations with rich features including text, images, video, carousels and ‘chips” for tap based responses. These features come together to help businesses expand the conversation to drive greater brand loyalty, purchasing, scheduling, and upsell.

“We are pleased to work with Amplify.ai to deliver an AI-powered, omnichannel engagement solution on our website, social media and search to inform, serve, and hear from our citizenry in India and around the world,” said Abhishek Singh, CEO at MyGov. “We are also proud to be one of the first major deployments of Google’s Business Messages across Search and Maps, to disseminate authentic and real-time information about more than 11,000 Food and Shelter locations across 700 cities in India, setup and operated by the Government for the welfare of people impacted due to COVID19.”

“We are excited to partner with Google’s Business Messages which enables us to bring our platform to organizations and businesses around the world, and be among the first to offer users an upgraded messaging experience through Google Search and Maps in India,” said Mahi de Silva, CEO of Amplify.ai. “Through our initiative with MyGov in India, our Conversational AI-powered platform has served over 7 million users to-date and we look forward to seeing it’s impact for businesses far-and-wide.”

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Business Messages’ tools will be tremendously helpful to all businesses looking to engage with their customers online across industries such as:

• Providing capacity updates in the restaurant industry where seating capacities will be more limited due to Covid-19 restrictions

• Providing stock and inventory updates for brick and mortar retail

Businesses are now eligible to sign up for Google’s Business Messages platform and begin offering their customers access to relevant information directly from Google Maps and beyond.

Amplify.ai has handled more than 8 billion engagements with over 400 million people around the world. For more information on Amplify.ai’s Business Messenger experience, visit Google’s blog post and the program website.

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