Threads Launches from Stealth with Series A Led by Sequoia
New Work Communications Platform Empowers Inclusive Decision Making and Collaborative Transparency for Better Business Outcomes
Threads Inc., a platform for work designed to help you inform, discuss, and make decisions in a way that scales elegantly as your team grows, today emerged from stealth and announced its closed-beta launch available on mobile and desktop. Having raised $10.5 Million in a Series A round led by Sequoia Capital, Threads takes aim to end siloed discussions in the workplace. Sequoia Partner Mike Vernal has also joined Threads’ Board of Directors.
As companies strive to become more inclusive and remote employee numbers rise, an organization’s ability to openly share information will be directly tied to its success. Threads ensures that people at every level of a company are heard and have the right information to do their best work.
The Perfect Solution to Stay on the Same Page
Companies are full of people who have incredible ideas. Unfortunately, only a fraction of them get shared. This is because as teams scale, ideas get lost in the pile of meeting notes, orphaned docs, and GIFs shared on today’s work communication tools.
Referencing and expanding on these ideas becomes almost impossible. With so much information to sort through, conversations and decisions become siloed to smaller, exclusive groups. In order to be part of what should be inclusive decisions, an employee either needs to be senior enough to be involved in the conversation or louder than the rest.
“We founded Threads because we realized that companies were only tapping into a fraction of their potential,” explains Threads Inc. CEO and Co-Founder Rousseau Kazi. “They hire great people, only hear from some, and even fewer are remembered. This doesn’t happen because people are malicious, it happens because our current tools fall apart after a handful of people. The reality is that our tools today make us choose between inclusion and efficiency. Due to this, the quality of work suffers. We created Threads to help growing teams stay informed, have inclusive discussions, and ultimately, make better decisions.”
“With in-person meetings there is a constant tension between keeping the room small for efficiency and including more people for transparency,” says Sequoia Partner Mike Vernal. “When we first started chatting with the team about what is now Threads, we saw an opportunity to get rid of this false dichotomy by making decision-making both more efficient and more inclusive. We’re thrilled to be partnering with Threads to make work more inclusive.”
The platform has already generated significant results in beta testing. “By using Threads as our primary communications platform, we’ve seen incredible progress streamlining our operations,” says Perfect Keto & Equip Foods Founder and CEO, Anthony Gustin. “Internal meetings have reduced by at least 80 percent, we’ve seen an increase in participation in discussion and speed of decision making, and noticed an adherence and reinforcement of company culture that we thought was impossible before. Our employees are feeling more ownership and autonomy, with less work and time that needs to be spent—something we didn’t even know was possible before Threads.”