Author

Alexei Kounine 3 posts 0 comments

VP Product Management and Innovation at Selligent Marketing Cloud.
As the VP Product Management and Innovation, Alexei Kounine leads Selligent’s product vision. Alexei is a technology enthusiast with a particular interest in data science, machine learning, and SaaS. He holds an MA in Computer Science from the Federal Institute of Technology (EPFL), Lausanne, Switzerland.

Machine Learning

The AI Revolution in Digital Marketing

Alexei Kounine Dec 21, 2021

The arrival of marketing-specific AI engines marks an innovative milestone in digital marketing. As fundamental as the invention of email marketing or…

Guest Authors

How AI Is Transforming the Role of the CMO

Alexei Kounine Jun 14, 2019

All successful B2C companies have one thing in common: their success is dependent on how well they understand, serve and predict the…

Guest Authors

How to Ensure AI Doesn’t Make Your Customers Hate You

Alexei Kounine Feb 27, 2019

There is no doubt that the shift to “learning from experience” aka learning from data is transforming marketing as we know it. Artificial Intelligence…