Martech Advertising vs Organic Interaction: Influencers Are Having to Address Their Content Amelia Neate Aug 25, 2021 For many years now, social media influencers and online content creators have been somewhat forced to disclose whether the posts they are sharing are…
Martech The Influencers Embracing the Frugality Trends and Pushing a Zero-Waste Future Amelia Neate May 26, 2021 When you think of sustainability, influencers aren’t necessarily the first thing to come to mind – traditionally speaking, anyway. Now, however, we…
Native and Programmatic Advertising Building Brand Tribes In a Shifting Economic Landscape Amelia Neate Nov 17, 2020 Because of the times that we’re all finding ourselves in, building brand tribes has never been more important for both brands and influencers. It’s no…