Native and Programmatic Advertising What’s Next for Digital IDs and Online Ad Measurement? Brian Mullin Nov 30, 2021 The conversation around third-party cookies, digital IDs, Universal ID2.0, and other potential solutions is a hot topic in ad measurement. Protecting…
Martech Reimagining First-Party Data Sharing in a Privacy-First World Brian Mullin Jul 30, 2021 By 2023, approximately two thirds of the world’s population will be protected by modern privacy regulations. Businesses that do not comply with this…