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Gowthaman Ragothaman 2 posts 0 comments
Gowthaman “G’man” Ragothaman is CEO of Aqilliz, a martech solutions provider that looks to restore transparency, equitability, and trust in the digital marketing sector. Formerly the Global Client Lead at WPP, Gowthaman brings a precise cadence in realizing his vision of a frictionless platform economy pinned by authentic value discovery. With a targeted product umbrella suite, Aqilliz addresses three key areas of digital advertising: the reconciliation on the digital supply chain; verification and authentication of transaction parties; as well as risk mitigation in costs and consumer outcomes.
As the world continues to grapple with the fallout of the Covid-19 pandemic and consumers move — and stay — online, so too are brands scrambling to…
A FLoC of Potential: Understanding Google’s Approach to Cohort-Based Targeting
In recent years, regulatory scrutiny has mounted against big tech players across areas spanning anti-competitive behavior and inadequate consumer…