Guy Nirpaz is a serial entrepreneur, author, and AI innovator. As the founder of Totango, he pioneered customer success technology, working with brands like SAP, GitHub, and Zoom. Now, as the CEO of Perspective AI, he’s redefining customer engagement with AI-driven conversations. He’s also the co-author of Farm Don’t Hunt: The Definitive Guide to Customer Success and a recognized thought leader on AI, business strategy, and customer intelligence.