Herman Yang is Head of Cloud Enterprise at Moloco. He was previously vice president of product and general manager of publisher platform at MoPub/Twitter, as well as the chief strategy officer at Facet Data. He brings over 15 years of experience in enterprise SaaS, adtech/martech, and data analytics.
In the past, ad systems relied on basic heuristics, which can be effective for making immediate judgments, but often result in inaccurate conclusions.…