Technology As Advertising Fatigue Grows, It’s Time To Let Creative Content Marketing Shine! Judith Ingleton-Beer Mar 8, 2024 The slowing growth rate of digital advertising spend in the U.S. is coming at a convenient time as the C-suite is starting to trust PR and Marketing…
Machine Learning ChatGPT in PR and Marketing – Where Should B2B Communicators Stand on the AI Battlefront? Judith Ingleton-Beer May 23, 2023 ChatGPT has acquired 100 million users quicker than any other platform, making it the fastest growing online tool, with only 0.03% paid traffic. But…