Kristen Friesen 1 posts 0 comments

Kristen is a VP Business Development at Brand Metrics, where she heads up revenue growth efforts for the newly established US entity. In this role, she leads publisher development and strategic partnerships in addition to building and leading the US-sales structure.

Based out of Austin, Texas, Kristen was most recently head of growth for Zeus Prime at Zeus Technology, the ad tech start-up within The Washington Post, serving the publisher and advertiser ecosystem. Here, she was focused on building a self-serve advertising platform which connected advertisers directly to ad inventory from a marketplace of publishers, as well as developing strategic partnerships and overseeing go-to-market strategy.

Prior to this, she spent ten years in revenue-driving roles in The Washington Post’s client solutions division - working with brands and agencies to build and execute strategic advertising campaigns across a portfolio of products including branded content, live event series, podcasts and newsletters, onsite and programmatic display, and strategic partnerships.