Mark is Founder and President of Demand Spring, a revenue marketing partner to B2B organizations looking to transform their marketing strategies, content, and MarTech stacks.
We help organizations reimagine their points of engagement throughout each stage of the buyer journey and customer lifecycle.
Our clients include Akamai, BNY Mellon, Carbonite, CyberArk, DTCC, Fidelity, Forrester, Grand & Toy, Navient, Iron Mountain, Qlik, Seismic, Staples, and Vidyard.
Quick, name the most hyped Marketing practice or process of the last three years. My money is probably on ABM, but a close second might be research on…