Author

Martijn Zoetebier 2 posts 0 comments

Group Director Business Development & Executive Committee Member at Linehub and Managing Director a.i. at Conversive (part of Linehub) with a background in economics, marketing & sales. Previously worked at Booming, Daisycon and pensioenplanner. 15 years of experience in leading and developing teams. Skilled in Digital Marketing, Growth Strategy, Management Consulting & Company Management.

Native and Programmatic Advertising

The Rise of New Kind of Agencies in Post-Cookie Era

Martijn Zoetebier Apr 20, 2023

Google's decision to eliminate support for third-party cookies in its Chrome browser in 2024 will require e-commerce companies to fundamentally…

Sales and Customer Support

Certainty of Outcomes – The Only Goal That Matters for Marketers Today

Martijn Zoetebier Aug 1, 2022

Certainty of outcomes – what does it mean to you? And in percentage terms, how close does your marketing strategy get to achieving certainty? As we…