E-commerce Trends in 2022: How to Stay Competitive Without Losing Revenue
As we enter further into the decade, we adjust more and more to the changing landscape of the pandemic. It is not only the day-to-day lives of people…
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The Rise of PPC Automation: Everything You Need to Know
PPC automation has the scope to save time while delivering increased success and is widely regarded as the next frontier in digital marketing. Let's…
Fast, Free, and Sustainable: Here’s How ‘Fulfillment’ Is Driving the E-commerce Market
The past 18 months have presented unimaginable challenges for many businesses seeking to stay afloat in times of crisis. But as with any challenge,…
Boosting Brand Affinity With Customization and Personalization
Personalization is tactic brands and businesses have been using for years to hook us into their offerings.
Think Big and Beyond: The Evolution of Video Advertising Post Pandemic
Video advertising is a booming business. In this article, I discuss the growth and exciting future prospects for video advertising, particularly for…
Retail Lessons: How to Retain Brand Trust and Value With a Digital-Only Presence
It has been over a year since retailers were forced to temporarily shut their doors or put in place restrictions to limit the in-store experience.…
The Business SEO Battle: Ranking By Numbers, or Intelligence?
Search engine optimization (SEO) has come a long way, with continued developments, advancements and algorithm tweaks giving business owners, brand…
Taking a Qualitative Approach to a Data-Driven Market
While digital transformation is proving to have many benefits for businesses, what is perhaps the most significant, is the vast amount of data there…
Intelligent Proliferation: Using Artificial Intelligence Effectively in 2021
Artificial Intelligence or AI is everywhere. In e-commerce and digital marketing in particular, it’s likely you’re using AI to support your…
