Nick Jordan is the CEO and Founder of Narrative. He has spent his career at technology-driven companies like Adobe, Tapad, and Yahoo!. Prior to Narrative, Nick was the SVP, Product + Strategy at Tapad where he helped evolve the company from a media business into a data and technology licensing business. Tapad was acquired by Telenor for $360M in 2016. Before joining Tapad, Nick ran Product Management at Demdex, the industry’s first data management platform (DMP).