Author

Owen Hanks 2 posts 0 comments

Owen Hanks currently serves as CEO for Measure Protocol, an open blockchain-based protocol that facilitates a marketplace for person-based data where individuals take control of their data and monetize it directly with researchers, advertisers, and brands. He has spent the past 25 years leading high-growth technology businesses and building teams across Europe.
In 2009 he founded Appealing Media, the first mobile application advertising network in the UK.

Data Management

Data Fatigue: Individuals Are Weary Of Organizations Using Their Data

Owen Hanks Jun 23, 2021

Data fatigue is real. Generally, the phrase has been used to illustrate the overwhelming amount of data that is coming into (for example) marketing…

Guest Authors

Navigating the Consumer Privacy Landscape: New Approaches Offer Solutions for Marketers

Owen Hanks Jul 22, 2019

Apple is pushing for change when it comes to consumer privacy and control of data. They haven’t been tiptoeing around the issue either; the latest…