Analytics How Does a Modern Martech Stack Improve the Customer Journey? Ritu Kapoor Jul 1, 2022 The modern marketing tech (martech) stack is instrumental for winning customers and keeping them happy. For example, marketers today depend on their…
Martech The Benefits of Evolving Direct Mail Into Intelligent Mail Ritu Kapoor Jun 8, 2022 Direct mail is a $42B industry but has long been a passive part of marketing strategies. It is often touted as the channel with the highest ROI but…