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Samuel Huber 1 posts 0 comments
Samuel Huber is the founder of Admix, a monetisation platform for games, VR and AR based in London. Admix focuses on user-friendly ads that are integrated with the gameplay, similar to product placements. In-game ads are the perfect environment for brands to place their ads programmatically and engage users while they play, without being intrusive and creating a bad experience. Admix’s programmatic technology enables you to target them efficiently across their portfolio of games.
Before Admix, Sam was the owner of an indie game studio, building hyper-casual mobile games before they were cool. Today, Sam regularly speaks about game monetization, advertising and extended reality at conferences across the world.
The coronavirus pandemic has significantly impacted how businesses advertise to customers and how brands communicate USPs and core messaging above the…