Author

Sarah Dale 2 posts 0 comments

Sarah Dale serves as the Chief Revenue Officer at Nativo, the premier content technology platform, where she oversees the company’s data insights and customer success divisions. Sarah brings to Nativo a successful track record in content, having previously worked with large publishers, digital start-ups and content consultancies. Before joining Nativo, Sarah spent nearly 10 years at The Wall Street Journal in sales and digital, ultimately leading the content studio to produce programs like Cocainenomics (Netlfix) and Feeding America (Mini). Sarah has been a part of many award-winning initiatives and currently holds two Cannes Lions and D&AD Pencils.

Technology

Is Your Beautiful Content Going into a Black Hole?

Sarah Dale Sep 21, 2023

A recent study found that 75 percent of online content from brands gains zero marketing traction—and yet the resources being invested in such content…

Native and Programmatic Advertising

The Evolved Value Exchange of Advertising in 2021

Sarah Dale May 6, 2021

There’s a critical gap in the value exchange of advertising between consumers, publishers, and advertisers. Publishers get their pageviews,…