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Sean Zinsmeister 2 posts 0 comments

A regular MarTech Series Expert contributor, Sean Zinsmeister crafts the positioning, messaging and overall go-to-market strategy for Infer’s trove of next-generation predictive analytic models. Once a satisfied Infer customer himself, Sean joined Infer from Nitro, a San Francisco-based document management software company, where he developed and led an award-winning global marketing team. Sean holds advanced degrees from Suffolk Sawyer School of Business and Northeastern respectively in strategic marketing and project management. Sean also hosts the sales and marketing technology podcast show Stack & Flow.

Guest Authors

AI 101, Part I: What You Need to Know about Predictive Models

Sean Zinsmeister Jan 25, 2018

Four Steps to Start Building Predictive Models While predictive analytics and AI are big topics in the sales and marketing profession these days, it…

Guest Authors

AI 101, Part II: How to Deal with Data Preparation

Sean Zinsmeister Jan 25, 2018

My first post in this series covered what marketers and sales leaders need to know about the four main phases of building predictive models. The…