Simon Hathaway is a pioneer of retail experience, working with technology that is transforming our expectations of shopping and leading the way in the future of retail experience.
Simon has worked with brands including Absolut, Motorola, Peroni and Clarins on their retail environments, heading up agencies at the forefront of the field. Outform was recently responsible for delivering M&M’s world flagship experience, which went on to win the VM+SD award for store of the year, so he would be well placed to offer insight.
What customers expect from a retail experience is generally a good barometer of what they expect across the board. After all, retail is usually one of…
What does Marmite sound like? Should its voice be as divisive as its taste? Do brands borrow a celebrity voice, and does the voice change depending on…