Affinity Acquires Nudge.ai; Brings AI to the Center of Every Sales Deal

New Relationship Intelligence product for sales teams due out later this year; Affinity expands to open a Canadian office

AI in sales is a fast-growing category within the martech and sales tech economies. Affinity, the leading Relationship Intelligence platform, announced the acquisition of Nudge.ai. Nudge.ai is a Revenue Intelligence platform designed to build relationships and grow sales.

In a Martech Interview, Co-founder of Affinity, Shubham Goel had said – “We think the biggest disruption will occur due to users’ access to data. At Affinity, we started by first solving how to process huge siloed stacks of data, like communication data, and structuring it in a way to make it actionable.”

Affinity will acquire the Nudge.ai technology as well as the company’s Intellectual Property and the majority of its product and engineering team. This will enable Affinity to accelerate its new relationship intelligence product geared towards sales teams, which is due out later this year.

Founded in 2014 and based in Toronto, Canada, Nudge.ai is a Relationship Intelligence platform designed to help sales professionals access new accounts, analyze deal risk, measure account health and more. Tens of thousands of B2B sales representatives rely on Nudge.ai to find and nurture relationships in order to generate and accelerate their pipeline.

“From the beginning, our mission has been to help working professionals forge and maintain relationships in order to accomplish their goals,” said Ray Zhou, Affinity CEO.

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Ray added, “With their innovative relationship intelligence algorithms and a talented development team, the Nudge.ai acquisition puts us in a better position than ever to bring crucial relationship intelligence to every professional that relies on their network for success.”

This acquisition will propel Affinity into opening its first international office in Toronto, Canada, where it plans to continue to expand operations and grow its technical team. Nudge.ai founders Paul Teshima and Steve Woods will join Affinity as advisors.

“At Nudge.ai, we are very proud of the platform we built to help sales professionals grow high-performance relationships, and we’re excited to join Affinity so that we can continue to deliver even more tools to help salespeople exceed,” said Paul Teshima, CEO and Co-founder of Nudge.ai.

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Paul added, “The Affinity team shares our commitment to product excellence, as well as our belief that relationships hold the key to success in today’s technology-driven workplaces. It’s a perfect match not only for our product vision but also because our corporate values align so well.”

Affinity was founded in 2014 and has raised $40.5 million USD to date, including $26.5 million in Series B funding. The company’s patented technology automatically structures and analyzes millions of data points across emails, calendars, and third-party sources to offer users the tools they need to automatically manage their most valuable relationships, prioritize the most important connections, and discover untapped opportunities in their network. The platform helps users manage relationships across 30 million people and 7 million organizations.

The company has experienced rapid growth, with more than 1,000 asset management firms and commercial real estate firms relying on its platform to grow their businesses. Today, Affinity was named a 2020 Best Workplaces in Technology honoree by FORTUNE.

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The acquisition of Nudge.ai gives Affinity a robust set of tools specifically built for sales teams across a variety of industries. Affinity will integrate some of the Nudge.ai feature set into its Affinity’s new sales product, due out later this year. This new offering will enable sales teams drive more revenue and exceed quota. With ever-increasing competition in the market and declining effectiveness of traditional cold outreach, sales teams are turning to Affinity to scale warm introductions, break into strategic accounts, and accelerate existing deals through network intelligence.

Affinity has already seen incredible traction on its beta product with several hyper-growth startups and Fortune 1000 sales teams on board.

Affinity’s patented technology structures and analyzes millions of data points across emails, calendars, and third-party sources to offer users the tools they need to automatically manage their most valuable relationships, prioritize important connections, and discover untapped opportunities. Affinity uses artificial intelligence to analyze relationship strength and illuminate the best paths to warm introductions.

The platform also offers a holistic view of users’ networks in a centralized, automatically updated database without any manual upkeep. Founded in 2014, Affinity is headquartered in San Francisco and backed by leading investors including Advance Venture Partners, 8VC, MassMutual Ventures, Sway Ventures, Pear Ventures, Great Oaks Venture Capital and Western Technology Investment.

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