Cerence Inc., AI for a world in motion, announced deeper integration of what3words’ unique addressing system, pushing the boundaries of typical navigation technologies through new innovations that make every corner of the world accessible by voice.
what3words divides the world into three meter by three meter squares, assigning them a unique three-word address. When integrated with Cerence Drive’s speech recognition, drivers can quickly and easily navigate directly to their destination simply by speaking the three-word address, including in Mercedes-Benz vehicles with MBUX and in Tata Motors vehicles in India. In addition, Cerence technology powers the voice input in the what3words app, making it simple to enter addresses via voice while on the go, even in areas of limited connectivity.
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As Cerence and what3words continue to further integrate their technologies, they focus on bringing simple, voice-powered navigation to new languages and new verticals, including package delivery and emergency services. For example, delivery services leveraging the Mercedes-Benz Sprinter van can use their voice to enter a precise three-word address into the MBUX assistant, ensuring that packages are delivered to the precise, correct location intended by the sender. Similarly, what3words enables first responders to send a link to those in distress, which they can access to provide their what3words address and precise location. The emergency services workers can then speak the address into their smartphone and be directed to exactly where they are needed.
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“Navigation has always been one of the core use cases for voice technology in the car, and it’s often one of the first tests of the automotive assistant,” said Stefan Ortmanns, EVP and General Manager, Core Products for Cerence. “Simplicity and accuracy are key for drivers to feel confident in the assistant, and there are many instances where what3words’ approach to address input helps us deliver that experience to our customers.”
“Cerence is the leading automotive voice recognition provider and we’re delighted to expand our reach to the global automotive market through this partnership,” said Chris Sheldrick, what3words CEO. “As we begin offering car manufacturers the opportunity to embed what3words offline into their navigation systems as well as through the cloud, we’ve been delighted to strengthen our consumer app and emergency service products by adding in Cerence’s voice recognition service in parallel.”
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