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Clerkie Launches Its AI-Powered Financial Assistant, Announces $2 Million Seed Round Led by Flourish

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The Free App Combines Expert Financial Advice with Actionable Assistance, Helping Users Achieve Financial Stability

Clerkie, the AI-powered financial assistant, officially launched its app with $2 million in seed funding from Flourish, a venture of The Omidyar Group focused on backing impact fintech globally, and angel investors. Clerkie’s mission is simple: democratize financial help by bridging the financial knowledge gap for middle-class Americans. The financial platform combines expert financial advice with one-click automation that makes it easy for users to take action. During beta testing, this approach seemed to resonate with users, as Clerkie already built a community of over 50,000 users, more than half of which use the app multiple times a week.

“At a time when the vast majority of Americans are working hard only to find themselves living paycheck-to-paycheck, Clerkie empowers middle-class families with actionable advice. People want to be smart with their money, but have no idea what to do or where to start. Our goal is to put them one recommendation and one click away from better financial outcomes,” said Guy Assad, CEO and founder of Clerkie.

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According to data from the Financial Health Network, more than 70 percent of American households are financially coping or vulnerable, struggling to deal with income volatility, accessing financial safety nets, and saving for the future. Clerkie has the potential to impact more than 100 million Americans by helping them get out of debt, buy a new home, create better budgets, and make smarter investments.

“When I emigrated to the US, I was shocked by how many people around me, including myself, were trapped in this cycle of financial instability. That experience is one that is deeply personal to me, so it was only natural for me to want to help others tackle this problem,” continued Guy.

To solve this, Clerkie’s AI takes a holistic view of a person’s finances and automates and manages recommended financial tasks, reducing the stress and friction that has often come with confronting personal finances.

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“The idea that anyone can have free access to expert knowledge from a top advisor to guide their decisions based on their particular financial circumstance and goals is a powerful proposition—that is Clerkie’s promise,” said Emmalyn Shaw, managing partner at Flourish. “Clerkie’s sophisticated AI deeply understands its users’ lifestyles to help them better navigate financial decision-making, perform tasks on their behalf, and, most importantly, anticipate potential issues and problem-solve before they derail people’s lives.”

Funds raised in the round will be used to scale Clerkie’s financial skills, make the app available to Android users, and expand third-party integrations to increase the automation of tasks the AI can perform for users.

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