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Balto Invests In Contact Center Research With The Conversation Excellence Lab

Balto, the #1 Real-Time Guidance Platform for contact centers, has launched a new research and data team focused on providing actionable insights for the contact center industry: the Conversation Excellence Lab.

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In 2021, Balto released two of the largest surveys of contact center operations: The Contact Center Agent Report and the Contact Center Coaching Report. These reports each delivered valuable insights on the effectiveness of current training methods in the contact center. In addition, Balto recently crossed another major milestone by becoming the first to guide 100 million conversations in real-time.

Now, Balto is building a team that will expand and scale data-backed research based off these previous successes. The Lab will publish insights in consumable formats that enable every contact center to optimize and scale excellent conversations.

In its first year, the Lab will leverage industry surveys and Real-Time Guidance call data provided by Balto to publish a regular series of reports. The team will also establish academic research partnerships to validate the Lab’s research and share data that only Balto can provide. All reports will be available in the public domain, without any paywalls.

“Balto is in a unique position to scale thought leadership that can make tangible improvements in contact centers,” said Balto CEO Marc Bernstein. “We’ve proven that twice already through our Agent Survey and Manager Survey, where we found agents benefit from reminders and current coaching isn’t working as it should. The Conversation Excellence Lab will be a leading voice in guiding the contact center industry towards better operations, improved attrition rates, and more revenue.”

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Beyond Real-Time Guidance: Why Balto is Investing in Contact Center Insights

While Balto has established itself as the leader in real-time technology for contact centers, the Conversation Excellence Lab will not focus its work solely on real-time. Instead, the Lab will explore topics impacting the contact center industry every day: attrition rates, in-person vs. virtual impacts on productivity, industry-specific insights, etc.

“Balto has logged 100 million conversations and 260 million real-time recommendations; that’s an endorsement of Real-Time Guidance on its own,” said Marc. “The Conversation Excellence Lab is a bigger picture. We want to uncover what’s influencing the contact center from all angles. We want to make content that any contact center leader can read and immediately understand how they can improve their team.”

In the coming weeks, the Lab will begin publishing its first reports through the Balto website. An email subscription is also available for readers who want to receive Lab reports directly.

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[To share your insights with us, please write to sghosh@martechseries.com]

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