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Downing Ventures Provides Follow-on Investment For Automated Marketing Platform Upp

Downing Ventures is pleased to have contributed to a follow-on investment for portfolio company Upp Technolgies ltd (Upp).

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Founded in 2019, Upp enables brands and retailers to thrive by connecting Google’s Ads data with product performance data. This enables the delivery of automated retail performance with performance insights, optimisations and improvements that are automatically executed. Upp includes high profile retailers such as nkuku, Charles Tyrwhitt and as its clients.

Downing Ventures first invested in Upp in 2016 and will continue to support the company as it continues on its growth journey.

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Mike Kennedy, Downing Ventures, commented: “Upp is about to embark on an exciting stage in its growth journey. By providing further investment to help Upp scale towards a Series A raise, we have assisted in solidifying Upp’s position in the market.”

Drew Smith, CEO of Upp, concluded: “We’re delighted Downing Ventures decided to support us once again in this next round of funding. We’ve got ambitious plans to scale the business rapidly and expansively and this follow-on investment will contribute substantially towards this.”

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