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Fishbrain to Raise Through Investment Platform Republic

Fishbrain – the world’s most popular platform and social network for people who love fishing – is raising money through Republic, one of the leading online private investment platforms with over $700 million in investments to date. Fishbrain is now accepting investment.

Johan Attby, Fishbrain CEO, comments: “Fishbrain is growing rapidly, building out the platform for the world’s biggest hobby, sport fishing. We already have more than 14 million registered users on Fishbrain and we’re the number one in the US market where 55 million people fish every year and spend $50 billion doing so. To accelerate this growth we will now raise a round so that our community can invest alongside our renowned global investors such as Northzone, B Capital and Softbank, and get the benefits not only from our service, but also as shareholders.”

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Already this year, Fishbrain has hired a new Chief Financial Officer and launched several new features for the community, such as: Fishbrain Reeled, a highlights reel of the year in fishing for community members (plus tips on how to progress); catch and release best practice policies; integrated Fish Rules (fishing regulations on a state by state basis in North America) into the app and website, following the 2021 acquisition; and partnered with Aspira, the largest hunting and fishing licensing management software provider in North America, to enhance conservation efforts.

In 2021, Fishbrain continued to evolve, through a combination of funding, new features, and strategic partnerships. In March last year, Fishbrain raised $31mn, which helped to expand its user base and hire across the company in multiple locations across the U.S. and Europe. Fishbrain further developed the app with the introduction of Garmin’s Navionics HD Depth Charts. Additionally, Fishbrain bolstered the company’s senior team with the addition of Stina Granberg as Chief Operating Officer, as well as Maria Hedengren (ex-Readly CEO), Karim Abdel-Ghaffar (Westerly Winds founding partner), and Dylan Bolden (Boston Consulting Group, Managing Director and Senior Partner), who joined the board.

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[To share your insights with us, please write to sghosh@martechseries.com]

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